Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004766 | UberEats | $41.90 | $12.57 | $29.33 | 2026-03-21 18:10:06 |
| TXN-01006892 | Toast | $45.92 | $1.19 | $44.73 | 2026-03-21 18:00:41 |
| TXN-01007912 | Square | $55.01 | $1.60 | $53.41 | 2026-03-21 17:58:59 |
| TXN-01007944 | Square | $67.44 | $1.96 | $65.48 | 2026-03-21 17:55:18 |
| TXN-01002762 | DoorDash | $35.80 | $10.74 | $25.06 | 2026-03-21 17:55:04 |
| TXN-01006644 | Toast | $60.75 | $1.58 | $59.17 | 2026-03-21 17:54:26 |
| TXN-01009117 | Clover | $40.41 | $0.97 | $39.44 | 2026-03-21 17:43:25 |
| TXN-01002776 | DoorDash | $84.78 | $25.43 | $59.35 | 2026-03-21 17:39:59 |
| TXN-01008811 | Clover | $60.02 | $1.44 | $58.58 | 2026-03-21 17:39:41 |
| TXN-01004238 | DoorDash | $46.59 | $13.98 | $32.61 | 2026-03-21 17:34:18 |
| TXN-01007069 | Toast | $52.25 | $1.36 | $50.89 | 2026-03-21 17:32:01 |
| TXN-01003750 | DoorDash | $46.44 | $13.93 | $32.51 | 2026-03-21 17:31:38 |
| TXN-01003600 | DoorDash | $35.53 | $10.66 | $24.87 | 2026-03-21 17:25:44 |
| TXN-01008767 | Square | $64.12 | $1.86 | $62.26 | 2026-03-21 17:12:23 |
| TXN-01005692 | UberEats | $72.99 | $21.90 | $51.09 | 2026-03-21 17:02:17 |
| TXN-01006597 | GrubHub | $81.88 | $24.56 | $57.32 | 2026-03-21 16:57:42 |
| TXN-01007285 | Toast | $67.65 | $1.76 | $65.89 | 2026-03-21 16:57:41 |
| TXN-01006308 | GrubHub | $53.03 | $15.91 | $37.12 | 2026-03-21 16:52:22 |
| TXN-01004007 | DoorDash | $43.19 | $12.96 | $30.23 | 2026-03-21 16:47:04 |
| TXN-01005765 | UberEats | $64.39 | $19.32 | $45.07 | 2026-03-21 16:41:55 |
| TXN-01004418 | DoorDash | $58.41 | $17.52 | $40.89 | 2026-03-21 16:34:00 |
| TXN-01003068 | DoorDash | $74.30 | $22.29 | $52.01 | 2026-03-21 16:24:55 |
| TXN-01009224 | Clover | $42.20 | $1.01 | $41.19 | 2026-03-21 16:23:53 |
| TXN-01006583 | GrubHub | $68.35 | $20.50 | $47.85 | 2026-03-21 16:22:54 |
| TXN-01002844 | DoorDash | $61.59 | $18.48 | $43.11 | 2026-03-21 16:07:54 |