Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007960 | Square | $40.39 | $1.17 | $39.22 | 2026-03-21 16:03:20 |
| TXN-01008746 | Square | $34.06 | $0.99 | $33.07 | 2026-03-21 15:55:01 |
| TXN-01002779 | DoorDash | $67.06 | $20.12 | $46.94 | 2026-03-21 15:50:54 |
| TXN-01004993 | UberEats | $70.48 | $21.14 | $49.34 | 2026-03-21 15:44:43 |
| TXN-01008951 | Clover | $50.70 | $1.22 | $49.48 | 2026-03-21 15:28:58 |
| TXN-01002706 | DoorDash | $57.31 | $17.19 | $40.12 | 2026-03-21 15:26:29 |
| TXN-01003030 | DoorDash | $32.62 | $9.79 | $22.83 | 2026-03-21 15:21:41 |
| TXN-01003701 | DoorDash | $61.33 | $18.40 | $42.93 | 2026-03-21 15:17:27 |
| TXN-01005289 | UberEats | $74.93 | $22.48 | $52.45 | 2026-03-21 15:16:44 |
| TXN-01005387 | UberEats | $80.96 | $24.29 | $56.67 | 2026-03-21 15:16:24 |
| TXN-01004752 | UberEats | $61.99 | $18.60 | $43.39 | 2026-03-21 15:15:00 |
| TXN-01005929 | GrubHub | $83.18 | $24.95 | $58.23 | 2026-03-21 15:06:20 |
| TXN-01005008 | UberEats | $42.77 | $12.83 | $29.94 | 2026-03-21 15:04:46 |
| TXN-01003878 | DoorDash | $70.72 | $21.22 | $49.50 | 2026-03-21 14:59:41 |
| TXN-01002698 | DoorDash | $66.35 | $19.90 | $46.45 | 2026-03-21 14:57:06 |
| TXN-01005827 | UberEats | $82.18 | $24.65 | $57.53 | 2026-03-21 14:51:06 |
| TXN-01003105 | DoorDash | $51.05 | $15.31 | $35.74 | 2026-03-21 14:48:01 |
| TXN-01005399 | UberEats | $78.47 | $23.54 | $54.93 | 2026-03-21 14:45:03 |
| TXN-01006266 | GrubHub | $36.94 | $11.08 | $25.86 | 2026-03-21 14:43:01 |
| TXN-01009236 | Clover | $47.53 | $1.14 | $46.39 | 2026-03-21 14:40:50 |
| TXN-01003118 | DoorDash | $67.21 | $20.16 | $47.05 | 2026-03-21 14:40:01 |
| TXN-01008235 | Square | $63.79 | $1.85 | $61.94 | 2026-03-21 14:36:53 |
| TXN-01004160 | DoorDash | $39.77 | $11.93 | $27.84 | 2026-03-21 14:35:03 |
| TXN-01008031 | Square | $38.29 | $1.11 | $37.18 | 2026-03-21 14:29:01 |
| TXN-01007693 | Toast | $45.63 | $1.19 | $44.44 | 2026-03-21 14:28:31 |