Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004535 | UberEats | $62.04 | $18.61 | $43.43 | 2026-03-21 14:26:03 |
| TXN-01002548 | DoorDash | $85.75 | $25.72 | $60.03 | 2026-03-21 14:22:53 |
| TXN-01004422 | DoorDash | $59.45 | $17.84 | $41.61 | 2026-03-21 14:15:03 |
| TXN-01004633 | UberEats | $72.95 | $21.89 | $51.06 | 2026-03-21 14:12:18 |
| TXN-01007452 | Toast | $55.43 | $1.44 | $53.99 | 2026-03-21 14:05:16 |
| TXN-01006832 | Toast | $74.29 | $1.93 | $72.36 | 2026-03-21 14:04:04 |
| TXN-01005415 | UberEats | $35.17 | $10.55 | $24.62 | 2026-03-21 14:03:05 |
| TXN-01005097 | UberEats | $43.96 | $13.19 | $30.77 | 2026-03-21 14:01:47 |
| TXN-01006017 | GrubHub | $32.60 | $9.78 | $22.82 | 2026-03-21 13:57:20 |
| TXN-01006846 | Toast | $43.38 | $1.13 | $42.25 | 2026-03-21 13:57:05 |
| TXN-01008662 | Square | $40.77 | $1.18 | $39.59 | 2026-03-21 13:56:16 |
| TXN-01008630 | Square | $64.40 | $1.87 | $62.53 | 2026-03-21 13:54:01 |
| TXN-01007123 | Toast | $50.00 | $1.30 | $48.70 | 2026-03-21 13:49:20 |
| TXN-01007039 | Toast | $53.25 | $1.38 | $51.87 | 2026-03-21 13:44:16 |
| TXN-01008456 | Square | $50.90 | $1.48 | $49.42 | 2026-03-21 13:43:11 |
| TXN-01007665 | Toast | $47.48 | $1.23 | $46.25 | 2026-03-21 13:37:29 |
| TXN-01007794 | Toast | $48.80 | $1.27 | $47.53 | 2026-03-21 13:37:20 |
| TXN-01004170 | DoorDash | $62.55 | $18.76 | $43.79 | 2026-03-21 13:35:51 |
| TXN-01004836 | UberEats | $84.03 | $25.21 | $58.82 | 2026-03-21 13:30:54 |
| TXN-01007802 | Toast | $58.30 | $1.52 | $56.78 | 2026-03-21 13:29:29 |
| TXN-01003653 | DoorDash | $68.42 | $20.53 | $47.89 | 2026-03-21 13:27:05 |
| TXN-01002586 | DoorDash | $43.47 | $13.04 | $30.43 | 2026-03-21 13:20:40 |
| TXN-01002614 | DoorDash | $68.76 | $20.63 | $48.13 | 2026-03-21 13:20:12 |
| TXN-01007895 | Square | $29.41 | $0.85 | $28.56 | 2026-03-21 13:16:33 |
| TXN-01005732 | UberEats | $55.93 | $16.78 | $39.15 | 2026-03-21 13:11:53 |