Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003751 | DoorDash | $37.99 | $11.40 | $26.59 | 2026-03-21 13:07:08 |
| TXN-01008668 | Square | $68.22 | $1.98 | $66.24 | 2026-03-21 13:06:15 |
| TXN-01008240 | Square | $44.59 | $1.29 | $43.30 | 2026-03-21 13:05:35 |
| TXN-01004611 | UberEats | $52.89 | $15.87 | $37.02 | 2026-03-21 13:02:58 |
| TXN-01002915 | DoorDash | $48.74 | $14.62 | $34.12 | 2026-03-21 12:56:10 |
| TXN-01004000 | DoorDash | $70.84 | $21.25 | $49.59 | 2026-03-21 12:51:17 |
| TXN-01005652 | UberEats | $41.42 | $12.43 | $28.99 | 2026-03-21 12:48:16 |
| TXN-01005789 | UberEats | $69.63 | $20.89 | $48.74 | 2026-03-21 12:48:05 |
| TXN-01004451 | UberEats | $73.05 | $21.91 | $51.14 | 2026-03-21 12:47:44 |
| TXN-01007623 | Toast | $36.41 | $0.95 | $35.46 | 2026-03-21 12:46:25 |
| TXN-01005371 | UberEats | $49.27 | $14.78 | $34.49 | 2026-03-21 12:45:54 |
| TXN-01008366 | Square | $71.34 | $2.07 | $69.27 | 2026-03-21 12:44:19 |
| TXN-01007112 | Toast | $47.31 | $1.23 | $46.08 | 2026-03-21 12:38:23 |
| TXN-01004493 | UberEats | $76.45 | $22.93 | $53.52 | 2026-03-21 12:34:08 |
| TXN-01004965 | UberEats | $46.65 | $13.99 | $32.66 | 2026-03-21 12:33:48 |
| TXN-01003763 | DoorDash | $45.40 | $13.62 | $31.78 | 2026-03-21 12:29:39 |
| TXN-01003480 | DoorDash | $82.43 | $24.73 | $57.70 | 2026-03-21 12:28:01 |
| TXN-01004071 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-21 12:26:38 |
| TXN-01006757 | Toast | $35.07 | $0.91 | $34.16 | 2026-03-21 12:22:25 |
| TXN-01002771 | DoorDash | $33.93 | $10.18 | $23.75 | 2026-03-21 12:21:56 |
| TXN-01008629 | Square | $66.30 | $1.92 | $64.38 | 2026-03-21 12:17:09 |
| TXN-01008986 | Clover | $32.09 | $0.77 | $31.32 | 2026-03-21 12:17:09 |
| TXN-01006878 | Toast | $71.68 | $1.86 | $69.82 | 2026-03-21 12:13:20 |
| TXN-01002654 | DoorDash | $71.44 | $21.43 | $50.01 | 2026-03-21 12:12:25 |
| TXN-01003017 | DoorDash | $62.49 | $18.75 | $43.74 | 2026-03-21 12:12:17 |