Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004794 | UberEats | $79.71 | $23.91 | $55.80 | 2026-03-21 12:12:00 |
| TXN-01005319 | UberEats | $82.22 | $24.67 | $57.55 | 2026-03-21 12:11:23 |
| TXN-01006125 | GrubHub | $33.36 | $10.01 | $23.35 | 2026-03-21 12:08:39 |
| TXN-01007211 | Toast | $31.28 | $0.81 | $30.47 | 2026-03-21 12:06:31 |
| TXN-01006795 | Toast | $40.16 | $1.04 | $39.12 | 2026-03-21 12:06:10 |
| TXN-01009167 | Clover | $63.13 | $1.52 | $61.61 | 2026-03-21 12:05:58 |
| TXN-01003246 | DoorDash | $85.55 | $25.66 | $59.89 | 2026-03-21 12:05:51 |
| TXN-01007902 | Square | $71.72 | $2.08 | $69.64 | 2026-03-21 12:04:51 |
| TXN-01004662 | UberEats | $80.36 | $24.11 | $56.25 | 2026-03-21 12:03:29 |
| TXN-01004536 | UberEats | $49.72 | $14.92 | $34.80 | 2026-03-21 12:00:52 |
| TXN-01007863 | Square | $69.34 | $2.01 | $67.33 | 2026-03-21 11:42:13 |
| TXN-01007931 | Square | $45.11 | $1.31 | $43.80 | 2026-03-21 11:41:08 |
| TXN-01007208 | Toast | $61.25 | $1.59 | $59.66 | 2026-03-21 11:34:15 |
| TXN-01005833 | UberEats | $65.20 | $19.56 | $45.64 | 2026-03-21 11:33:27 |
| TXN-01005106 | UberEats | $60.82 | $18.25 | $42.57 | 2026-03-21 11:29:48 |
| TXN-01006926 | Toast | $51.08 | $1.33 | $49.75 | 2026-03-21 11:26:56 |
| TXN-01005324 | UberEats | $52.71 | $15.81 | $36.90 | 2026-03-21 11:24:13 |
| TXN-01008121 | Square | $34.04 | $0.99 | $33.05 | 2026-03-21 11:19:59 |
| TXN-01007465 | Toast | $36.04 | $0.94 | $35.10 | 2026-03-21 11:18:35 |
| TXN-01004502 | UberEats | $43.17 | $12.95 | $30.22 | 2026-03-21 11:13:30 |
| TXN-01004546 | UberEats | $82.15 | $24.64 | $57.51 | 2026-03-21 11:11:07 |
| TXN-01009170 | Clover | $53.08 | $1.27 | $51.81 | 2026-03-21 11:09:18 |
| TXN-01004770 | UberEats | $62.51 | $18.75 | $43.76 | 2026-03-21 11:07:32 |
| TXN-01005874 | UberEats | $50.56 | $15.17 | $35.39 | 2026-03-21 11:03:59 |
| TXN-01005480 | UberEats | $38.20 | $11.46 | $26.74 | 2026-03-21 11:01:35 |