Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004175 | DoorDash | $58.03 | $17.41 | $40.62 | 2026-03-21 10:53:43 |
| TXN-01005205 | UberEats | $60.60 | $18.18 | $42.42 | 2026-03-21 10:50:04 |
| TXN-01003912 | DoorDash | $32.96 | $9.89 | $23.07 | 2026-03-21 10:41:15 |
| TXN-01006951 | Toast | $46.08 | $1.20 | $44.88 | 2026-03-21 10:38:44 |
| TXN-01002704 | DoorDash | $79.15 | $23.75 | $55.40 | 2026-03-21 10:33:28 |
| TXN-01006016 | GrubHub | $79.37 | $23.81 | $55.56 | 2026-03-21 10:25:08 |
| TXN-01003818 | DoorDash | $67.22 | $20.17 | $47.05 | 2026-03-21 10:18:22 |
| TXN-01004125 | DoorDash | $50.17 | $15.05 | $35.12 | 2026-03-21 10:16:59 |
| TXN-01003372 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-21 10:10:01 |
| TXN-01003725 | DoorDash | $64.35 | $19.30 | $45.05 | 2026-03-21 10:05:45 |
| TXN-01003702 | DoorDash | $62.07 | $18.62 | $43.45 | 2026-03-21 10:05:16 |
| TXN-01005469 | UberEats | $67.16 | $20.15 | $47.01 | 2026-03-21 09:47:06 |
| TXN-01007769 | Toast | $61.92 | $1.61 | $60.31 | 2026-03-21 09:33:11 |
| TXN-01004694 | UberEats | $84.68 | $25.40 | $59.28 | 2026-03-21 09:27:28 |
| TXN-01003071 | DoorDash | $78.95 | $23.68 | $55.27 | 2026-03-21 09:18:02 |
| TXN-01006546 | GrubHub | $68.21 | $20.46 | $47.75 | 2026-03-21 09:07:21 |
| TXN-01003320 | DoorDash | $83.83 | $25.15 | $58.68 | 2026-03-21 09:06:55 |
| TXN-01003890 | DoorDash | $70.83 | $21.25 | $49.58 | 2026-03-21 09:00:40 |
| TXN-01007431 | Toast | $62.64 | $1.63 | $61.01 | 2026-03-21 08:59:32 |
| TXN-01002574 | DoorDash | $37.20 | $11.16 | $26.04 | 2026-03-21 08:49:37 |
| TXN-01003075 | DoorDash | $47.92 | $14.38 | $33.54 | 2026-03-21 08:20:19 |
| TXN-01005276 | UberEats | $67.05 | $20.11 | $46.94 | 2026-03-21 07:58:15 |
| TXN-01007516 | Toast | $53.12 | $1.38 | $51.74 | 2026-03-21 07:47:17 |
| TXN-01007315 | Toast | $43.02 | $1.12 | $41.90 | 2026-03-21 07:12:48 |
| TXN-01008332 | Square | $55.01 | $1.60 | $53.41 | 2026-03-21 07:12:19 |