Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005633 | UberEats | $45.83 | $13.75 | $32.08 | 2026-04-02 18:44:59 |
| TXN-01002973 | DoorDash | $47.06 | $14.12 | $32.94 | 2026-04-02 18:39:42 |
| TXN-01003525 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-04-02 18:39:07 |
| TXN-01003707 | DoorDash | $35.78 | $10.73 | $25.05 | 2026-04-02 18:37:26 |
| TXN-01005944 | GrubHub | $77.63 | $23.29 | $54.34 | 2026-04-02 18:34:16 |
| TXN-01005055 | UberEats | $48.99 | $14.70 | $34.29 | 2026-04-02 18:31:16 |
| TXN-01007736 | Toast | $61.50 | $1.60 | $59.90 | 2026-04-02 18:29:29 |
| TXN-01009270 | Clover | $37.04 | $0.89 | $36.15 | 2026-04-02 18:26:43 |
| TXN-01006433 | GrubHub | $61.88 | $18.56 | $43.32 | 2026-04-02 18:26:21 |
| TXN-01006247 | GrubHub | $72.88 | $21.86 | $51.02 | 2026-04-02 18:26:06 |
| TXN-01004419 | DoorDash | $59.90 | $17.97 | $41.93 | 2026-04-02 18:23:28 |
| TXN-01003023 | DoorDash | $50.79 | $15.24 | $35.55 | 2026-04-02 18:18:13 |
| TXN-01006296 | GrubHub | $60.11 | $18.03 | $42.08 | 2026-04-02 18:18:05 |
| TXN-01008478 | Square | $70.10 | $2.03 | $68.07 | 2026-04-02 18:17:54 |
| TXN-01003919 | DoorDash | $73.94 | $22.18 | $51.76 | 2026-04-02 18:17:11 |
| TXN-01008085 | Square | $37.45 | $1.09 | $36.36 | 2026-04-02 18:16:54 |
| TXN-01003520 | DoorDash | $75.66 | $22.70 | $52.96 | 2026-04-02 18:15:04 |
| TXN-01006104 | GrubHub | $78.42 | $23.53 | $54.89 | 2026-04-02 18:14:12 |
| TXN-01007047 | Toast | $77.61 | $2.02 | $75.59 | 2026-04-02 18:12:35 |
| TXN-01005886 | UberEats | $85.49 | $25.65 | $59.84 | 2026-04-02 18:10:09 |
| TXN-01003570 | DoorDash | $83.95 | $25.18 | $58.77 | 2026-04-02 17:58:14 |
| TXN-01008977 | Clover | $54.28 | $1.30 | $52.98 | 2026-04-02 17:56:10 |
| TXN-01005445 | UberEats | $36.86 | $11.06 | $25.80 | 2026-04-02 17:53:16 |
| TXN-01006985 | Toast | $71.84 | $1.87 | $69.97 | 2026-04-02 17:51:36 |
| TXN-01002958 | DoorDash | $68.92 | $20.68 | $48.24 | 2026-04-02 17:45:23 |