Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003420 | DoorDash | $84.02 | $25.21 | $58.81 | 2026-03-20 12:34:03 |
| TXN-01003513 | DoorDash | $33.23 | $9.97 | $23.26 | 2026-03-20 12:30:24 |
| TXN-01003108 | DoorDash | $38.82 | $11.65 | $27.17 | 2026-03-20 12:07:36 |
| TXN-01003077 | DoorDash | $60.68 | $18.20 | $42.48 | 2026-03-20 12:05:34 |
| TXN-01003881 | DoorDash | $51.72 | $15.52 | $36.20 | 2026-03-20 12:04:03 |
| TXN-01002913 | DoorDash | $55.89 | $16.77 | $39.12 | 2026-03-20 12:03:17 |
| TXN-01003831 | DoorDash | $52.78 | $15.83 | $36.95 | 2026-03-20 12:02:19 |
| TXN-01002752 | DoorDash | $69.65 | $20.89 | $48.76 | 2026-03-20 11:40:36 |
| TXN-01003469 | DoorDash | $44.37 | $13.31 | $31.06 | 2026-03-20 11:40:22 |
| TXN-01004134 | DoorDash | $73.08 | $21.92 | $51.16 | 2026-03-20 11:29:04 |
| TXN-01003615 | DoorDash | $80.33 | $24.10 | $56.23 | 2026-03-20 11:18:28 |
| TXN-01003797 | DoorDash | $80.16 | $24.05 | $56.11 | 2026-03-20 11:03:30 |
| TXN-01002744 | DoorDash | $65.30 | $19.59 | $45.71 | 2026-03-20 10:01:54 |
| TXN-01003681 | DoorDash | $85.51 | $25.65 | $59.86 | 2026-03-20 09:31:48 |
| TXN-01004027 | DoorDash | $40.73 | $12.22 | $28.51 | 2026-03-20 07:23:02 |
| TXN-01003747 | DoorDash | $61.72 | $18.52 | $43.20 | 2026-03-20 07:12:51 |
| TXN-01003079 | DoorDash | $80.05 | $24.01 | $56.04 | 2026-03-19 22:44:39 |
| TXN-01003598 | DoorDash | $37.12 | $11.14 | $25.98 | 2026-03-19 22:21:05 |
| TXN-01002673 | DoorDash | $58.50 | $17.55 | $40.95 | 2026-03-19 22:16:42 |
| TXN-01003249 | DoorDash | $37.56 | $11.27 | $26.29 | 2026-03-19 21:53:04 |
| TXN-01003499 | DoorDash | $85.14 | $25.54 | $59.60 | 2026-03-19 21:37:36 |
| TXN-01002533 | DoorDash | $41.02 | $12.31 | $28.71 | 2026-03-19 21:30:30 |
| TXN-01004424 | DoorDash | $78.84 | $23.65 | $55.19 | 2026-03-19 21:17:31 |
| TXN-01002736 | DoorDash | $59.17 | $17.75 | $41.42 | 2026-03-19 20:33:24 |
| TXN-01002990 | DoorDash | $37.24 | $11.17 | $26.07 | 2026-03-19 20:32:58 |