Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003642 | DoorDash | $35.58 | $10.67 | $24.91 | 2026-04-01 20:45:18 |
| TXN-01004194 | DoorDash | $71.11 | $21.33 | $49.78 | 2026-04-01 20:42:08 |
| TXN-01007146 | Toast | $73.50 | $1.91 | $71.59 | 2026-04-01 20:40:40 |
| TXN-01004369 | DoorDash | $63.14 | $18.94 | $44.20 | 2026-04-01 20:37:47 |
| TXN-01004756 | UberEats | $56.67 | $17.00 | $39.67 | 2026-04-01 20:36:35 |
| TXN-01008461 | Square | $37.77 | $1.10 | $36.67 | 2026-04-01 20:29:00 |
| TXN-01009126 | Clover | $75.38 | $1.81 | $73.57 | 2026-04-01 20:28:16 |
| TXN-01004561 | UberEats | $44.46 | $13.34 | $31.12 | 2026-04-01 20:21:14 |
| TXN-01004025 | DoorDash | $51.85 | $15.55 | $36.30 | 2026-04-01 20:19:53 |
| TXN-01007724 | Toast | $47.28 | $1.23 | $46.05 | 2026-04-01 20:18:41 |
| TXN-01005992 | GrubHub | $76.34 | $22.90 | $53.44 | 2026-04-01 20:18:13 |
| TXN-01007520 | Toast | $68.36 | $1.78 | $66.58 | 2026-04-01 20:17:20 |
| TXN-01003602 | DoorDash | $40.73 | $12.22 | $28.51 | 2026-04-01 20:16:14 |
| TXN-01008019 | Square | $35.94 | $1.04 | $34.90 | 2026-04-01 20:15:17 |
| TXN-01007228 | Toast | $64.43 | $1.68 | $62.75 | 2026-04-01 20:10:25 |
| TXN-01003830 | DoorDash | $39.92 | $11.98 | $27.94 | 2026-04-01 20:05:39 |
| TXN-01004808 | UberEats | $56.88 | $17.06 | $39.82 | 2026-04-01 20:02:24 |
| TXN-01009024 | Clover | $38.48 | $0.92 | $37.56 | 2026-04-01 19:56:20 |
| TXN-01003212 | DoorDash | $33.37 | $10.01 | $23.36 | 2026-04-01 19:55:50 |
| TXN-01004331 | DoorDash | $59.59 | $17.88 | $41.71 | 2026-04-01 19:47:29 |
| TXN-01008512 | Square | $45.20 | $1.31 | $43.89 | 2026-04-01 19:43:11 |
| TXN-01006874 | Toast | $36.15 | $0.94 | $35.21 | 2026-04-01 19:40:57 |
| TXN-01005292 | UberEats | $59.30 | $17.79 | $41.51 | 2026-04-01 19:39:32 |
| TXN-01007846 | Square | $65.08 | $1.89 | $63.19 | 2026-04-01 19:38:28 |
| TXN-01006825 | Toast | $28.43 | $0.74 | $27.69 | 2026-04-01 19:38:25 |