Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004408 | DoorDash | $33.10 | $9.93 | $23.17 | 2026-03-19 20:25:31 |
| TXN-01003260 | DoorDash | $53.84 | $16.15 | $37.69 | 2026-03-19 20:16:39 |
| TXN-01002888 | DoorDash | $68.04 | $20.41 | $47.63 | 2026-03-19 19:47:50 |
| TXN-01002565 | DoorDash | $40.42 | $12.13 | $28.29 | 2026-03-19 19:33:52 |
| TXN-01004229 | DoorDash | $74.67 | $22.40 | $52.27 | 2026-03-19 19:24:34 |
| TXN-01004302 | DoorDash | $54.82 | $16.45 | $38.37 | 2026-03-19 19:20:50 |
| TXN-01002795 | DoorDash | $70.42 | $21.13 | $49.29 | 2026-03-19 19:18:55 |
| TXN-01003395 | DoorDash | $62.65 | $18.79 | $43.86 | 2026-03-19 19:11:12 |
| TXN-01004391 | DoorDash | $77.59 | $23.28 | $54.31 | 2026-03-19 18:53:50 |
| TXN-01003152 | DoorDash | $32.85 | $9.86 | $22.99 | 2026-03-19 18:47:55 |
| TXN-01003197 | DoorDash | $84.12 | $25.24 | $58.88 | 2026-03-19 18:08:29 |
| TXN-01003061 | DoorDash | $75.41 | $22.62 | $52.79 | 2026-03-19 18:06:41 |
| TXN-01003862 | DoorDash | $76.51 | $22.95 | $53.56 | 2026-03-19 18:05:02 |
| TXN-01003752 | DoorDash | $41.91 | $12.57 | $29.34 | 2026-03-19 18:03:02 |
| TXN-01002965 | DoorDash | $40.59 | $12.18 | $28.41 | 2026-03-19 17:56:14 |
| TXN-01003256 | DoorDash | $67.63 | $20.29 | $47.34 | 2026-03-19 17:52:10 |
| TXN-01003342 | DoorDash | $36.96 | $11.09 | $25.87 | 2026-03-19 17:47:51 |
| TXN-01003490 | DoorDash | $77.26 | $23.18 | $54.08 | 2026-03-19 17:20:37 |
| TXN-01002904 | DoorDash | $53.22 | $15.97 | $37.25 | 2026-03-19 16:18:06 |
| TXN-01002920 | DoorDash | $60.00 | $18.00 | $42.00 | 2026-03-19 16:10:53 |
| TXN-01003546 | DoorDash | $75.67 | $22.70 | $52.97 | 2026-03-19 15:48:31 |
| TXN-01003613 | DoorDash | $46.44 | $13.93 | $32.51 | 2026-03-19 15:10:53 |
| TXN-01003013 | DoorDash | $43.86 | $13.16 | $30.70 | 2026-03-19 14:56:46 |
| TXN-01003548 | DoorDash | $34.49 | $10.35 | $24.14 | 2026-03-19 14:56:29 |
| TXN-01004295 | DoorDash | $78.11 | $23.43 | $54.68 | 2026-03-19 14:56:08 |