Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004195 | DoorDash | $64.16 | $19.25 | $44.91 | 2026-03-19 08:51:05 |
| TXN-01003122 | DoorDash | $37.08 | $11.12 | $25.96 | 2026-03-19 08:38:56 |
| TXN-01003046 | DoorDash | $77.53 | $23.26 | $54.27 | 2026-03-19 07:10:22 |
| TXN-01002589 | DoorDash | $33.89 | $10.17 | $23.72 | 2026-03-18 23:30:39 |
| TXN-01003355 | DoorDash | $84.23 | $25.27 | $58.96 | 2026-03-18 23:28:52 |
| TXN-01004106 | DoorDash | $53.91 | $16.17 | $37.74 | 2026-03-18 23:02:56 |
| TXN-01003191 | DoorDash | $67.71 | $20.31 | $47.40 | 2026-03-18 21:30:41 |
| TXN-01002863 | DoorDash | $47.93 | $14.38 | $33.55 | 2026-03-18 20:57:21 |
| TXN-01002675 | DoorDash | $48.34 | $14.50 | $33.84 | 2026-03-18 20:49:42 |
| TXN-01002627 | DoorDash | $37.84 | $11.35 | $26.49 | 2026-03-18 20:46:27 |
| TXN-01003523 | DoorDash | $71.68 | $21.50 | $50.18 | 2026-03-18 20:39:04 |
| TXN-01002610 | DoorDash | $62.62 | $18.79 | $43.83 | 2026-03-18 20:35:04 |
| TXN-01003002 | DoorDash | $77.67 | $23.30 | $54.37 | 2026-03-18 20:10:57 |
| TXN-01003936 | DoorDash | $32.60 | $9.78 | $22.82 | 2026-03-18 20:05:08 |
| TXN-01003144 | DoorDash | $69.14 | $20.74 | $48.40 | 2026-03-18 19:44:16 |
| TXN-01003285 | DoorDash | $42.19 | $12.66 | $29.53 | 2026-03-18 19:31:49 |
| TXN-01003891 | DoorDash | $51.53 | $15.46 | $36.07 | 2026-03-18 19:23:21 |
| TXN-01003067 | DoorDash | $57.58 | $17.27 | $40.31 | 2026-03-18 19:23:07 |
| TXN-01003488 | DoorDash | $78.80 | $23.64 | $55.16 | 2026-03-18 19:20:59 |
| TXN-01002945 | DoorDash | $48.89 | $14.67 | $34.22 | 2026-03-18 19:02:20 |
| TXN-01003569 | DoorDash | $63.14 | $18.94 | $44.20 | 2026-03-18 18:57:08 |
| TXN-01003893 | DoorDash | $43.51 | $13.05 | $30.46 | 2026-03-18 18:54:47 |
| TXN-01003877 | DoorDash | $47.34 | $14.20 | $33.14 | 2026-03-18 18:37:15 |
| TXN-01004260 | DoorDash | $71.20 | $21.36 | $49.84 | 2026-03-18 18:36:02 |
| TXN-01003650 | DoorDash | $61.19 | $18.36 | $42.83 | 2026-03-18 18:22:26 |