Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002874 | DoorDash | $49.50 | $14.85 | $34.65 | 2026-03-18 18:09:02 |
| TXN-01004231 | DoorDash | $65.92 | $19.78 | $46.14 | 2026-03-18 18:05:25 |
| TXN-01002833 | DoorDash | $44.90 | $13.47 | $31.43 | 2026-03-18 17:53:52 |
| TXN-01003485 | DoorDash | $82.12 | $24.64 | $57.48 | 2026-03-18 17:48:39 |
| TXN-01002835 | DoorDash | $39.87 | $11.96 | $27.91 | 2026-03-18 17:23:21 |
| TXN-01003529 | DoorDash | $36.46 | $10.94 | $25.52 | 2026-03-18 17:12:30 |
| TXN-01003097 | DoorDash | $66.22 | $19.87 | $46.35 | 2026-03-18 16:30:59 |
| TXN-01003591 | DoorDash | $35.01 | $10.50 | $24.51 | 2026-03-18 16:23:09 |
| TXN-01004090 | DoorDash | $68.42 | $20.53 | $47.89 | 2026-03-18 16:11:18 |
| TXN-01002738 | DoorDash | $70.75 | $21.22 | $49.53 | 2026-03-18 14:54:50 |
| TXN-01003884 | DoorDash | $70.21 | $21.06 | $49.15 | 2026-03-18 14:52:20 |
| TXN-01004223 | DoorDash | $68.73 | $20.62 | $48.11 | 2026-03-18 14:21:14 |
| TXN-01003606 | DoorDash | $59.03 | $17.71 | $41.32 | 2026-03-18 13:40:42 |
| TXN-01003578 | DoorDash | $66.13 | $19.84 | $46.29 | 2026-03-18 13:39:30 |
| TXN-01002566 | DoorDash | $71.93 | $21.58 | $50.35 | 2026-03-18 13:36:27 |
| TXN-01004142 | DoorDash | $74.02 | $22.21 | $51.81 | 2026-03-18 13:30:55 |
| TXN-01003098 | DoorDash | $62.09 | $18.63 | $43.46 | 2026-03-18 13:22:52 |
| TXN-01003593 | DoorDash | $55.48 | $16.64 | $38.84 | 2026-03-18 13:20:39 |
| TXN-01003774 | DoorDash | $43.30 | $12.99 | $30.31 | 2026-03-18 13:17:15 |
| TXN-01003743 | DoorDash | $66.15 | $19.85 | $46.30 | 2026-03-18 12:41:51 |
| TXN-01003095 | DoorDash | $33.17 | $9.95 | $23.22 | 2026-03-18 12:39:18 |
| TXN-01003940 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-18 12:34:52 |
| TXN-01004328 | DoorDash | $57.93 | $17.38 | $40.55 | 2026-03-18 12:23:35 |
| TXN-01003206 | DoorDash | $35.21 | $10.56 | $24.65 | 2026-03-18 12:23:28 |
| TXN-01004337 | DoorDash | $81.84 | $24.55 | $57.29 | 2026-03-18 12:09:36 |