Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004284 | DoorDash | $48.69 | $14.61 | $34.08 | 2026-03-18 12:06:20 |
| TXN-01004053 | DoorDash | $33.83 | $10.15 | $23.68 | 2026-03-18 11:47:51 |
| TXN-01003959 | DoorDash | $45.47 | $13.64 | $31.83 | 2026-03-18 11:41:58 |
| TXN-01003911 | DoorDash | $62.26 | $18.68 | $43.58 | 2026-03-18 11:41:12 |
| TXN-01003516 | DoorDash | $54.03 | $16.21 | $37.82 | 2026-03-18 11:22:46 |
| TXN-01003856 | DoorDash | $75.32 | $22.60 | $52.72 | 2026-03-18 11:20:37 |
| TXN-01003335 | DoorDash | $33.49 | $10.05 | $23.44 | 2026-03-18 10:58:26 |
| TXN-01003424 | DoorDash | $44.08 | $13.22 | $30.86 | 2026-03-18 10:13:31 |
| TXN-01003510 | DoorDash | $85.59 | $25.68 | $59.91 | 2026-03-18 09:47:48 |
| TXN-01004288 | DoorDash | $56.18 | $16.85 | $39.33 | 2026-03-18 09:39:17 |
| TXN-01002872 | DoorDash | $48.14 | $14.44 | $33.70 | 2026-03-18 09:33:57 |
| TXN-01004188 | DoorDash | $78.18 | $23.45 | $54.73 | 2026-03-18 09:26:49 |
| TXN-01003448 | DoorDash | $43.48 | $13.04 | $30.44 | 2026-03-18 09:00:09 |
| TXN-01004305 | DoorDash | $69.35 | $20.80 | $48.55 | 2026-03-18 08:59:54 |
| TXN-01003898 | DoorDash | $34.59 | $10.38 | $24.21 | 2026-03-18 08:37:40 |
| TXN-01004212 | DoorDash | $55.31 | $16.59 | $38.72 | 2026-03-17 23:15:28 |
| TXN-01003413 | DoorDash | $73.12 | $21.94 | $51.18 | 2026-03-17 21:27:25 |
| TXN-01003039 | DoorDash | $41.12 | $12.34 | $28.78 | 2026-03-17 20:44:33 |
| TXN-01003954 | DoorDash | $82.09 | $24.63 | $57.46 | 2026-03-17 20:26:05 |
| TXN-01004299 | DoorDash | $55.90 | $16.77 | $39.13 | 2026-03-17 20:08:31 |
| TXN-01004069 | DoorDash | $34.83 | $10.45 | $24.38 | 2026-03-17 19:50:36 |
| TXN-01003908 | DoorDash | $66.51 | $19.95 | $46.56 | 2026-03-17 19:42:03 |
| TXN-01003014 | DoorDash | $82.76 | $24.83 | $57.93 | 2026-03-17 19:41:57 |
| TXN-01003950 | DoorDash | $34.83 | $10.45 | $24.38 | 2026-03-17 19:35:48 |
| TXN-01003670 | DoorDash | $72.71 | $21.81 | $50.90 | 2026-03-17 19:34:40 |