Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005501 | UberEats | $66.97 | $20.09 | $46.88 | 2026-04-01 12:50:10 |
| TXN-01007287 | Toast | $62.22 | $1.62 | $60.60 | 2026-04-01 12:50:09 |
| TXN-01006939 | Toast | $65.72 | $1.71 | $64.01 | 2026-04-01 12:49:13 |
| TXN-01008996 | Clover | $61.97 | $1.49 | $60.48 | 2026-04-01 12:49:03 |
| TXN-01007691 | Toast | $75.98 | $1.98 | $74.00 | 2026-04-01 12:46:23 |
| TXN-01003416 | DoorDash | $85.39 | $25.62 | $59.77 | 2026-04-01 12:43:44 |
| TXN-01006578 | GrubHub | $82.76 | $24.83 | $57.93 | 2026-04-01 12:43:03 |
| TXN-01006360 | GrubHub | $33.32 | $10.00 | $23.32 | 2026-04-01 12:36:57 |
| TXN-01008259 | Square | $30.21 | $0.88 | $29.33 | 2026-04-01 12:36:52 |
| TXN-01005314 | UberEats | $52.10 | $15.63 | $36.47 | 2026-04-01 12:35:41 |
| TXN-01006213 | GrubHub | $36.25 | $10.88 | $25.37 | 2026-04-01 12:34:19 |
| TXN-01004176 | DoorDash | $79.49 | $23.85 | $55.64 | 2026-04-01 12:33:20 |
| TXN-01004086 | DoorDash | $37.78 | $11.33 | $26.45 | 2026-04-01 12:29:55 |
| TXN-01006063 | GrubHub | $70.60 | $21.18 | $49.42 | 2026-04-01 12:29:26 |
| TXN-01004930 | UberEats | $64.46 | $19.34 | $45.12 | 2026-04-01 12:28:41 |
| TXN-01004004 | DoorDash | $51.33 | $15.40 | $35.93 | 2026-04-01 12:21:31 |
| TXN-01007134 | Toast | $70.94 | $1.84 | $69.10 | 2026-04-01 12:16:15 |
| TXN-01006514 | GrubHub | $75.87 | $22.76 | $53.11 | 2026-04-01 12:09:50 |
| TXN-01002701 | DoorDash | $39.66 | $11.90 | $27.76 | 2026-04-01 12:08:26 |
| TXN-01007652 | Toast | $62.43 | $1.62 | $60.81 | 2026-04-01 12:08:08 |
| TXN-01004729 | UberEats | $64.98 | $19.49 | $45.49 | 2026-04-01 12:04:34 |
| TXN-01006539 | GrubHub | $42.64 | $12.79 | $29.85 | 2026-04-01 12:01:39 |
| TXN-01008744 | Square | $48.53 | $1.41 | $47.12 | 2026-04-01 11:59:53 |
| TXN-01005490 | UberEats | $42.61 | $12.78 | $29.83 | 2026-04-01 11:56:25 |
| TXN-01002592 | DoorDash | $59.96 | $17.99 | $41.97 | 2026-04-01 11:55:23 |