Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005131 | UberEats | $60.82 | $18.25 | $42.57 | 2026-04-01 11:55:22 |
| TXN-01006750 | Toast | $46.57 | $1.21 | $45.36 | 2026-04-01 11:49:37 |
| TXN-01007079 | Toast | $50.19 | $1.30 | $48.89 | 2026-04-01 11:47:41 |
| TXN-01008344 | Square | $30.83 | $0.89 | $29.94 | 2026-04-01 11:40:23 |
| TXN-01005951 | GrubHub | $49.47 | $14.84 | $34.63 | 2026-04-01 11:25:59 |
| TXN-01007521 | Toast | $51.69 | $1.34 | $50.35 | 2026-04-01 11:20:42 |
| TXN-01004976 | UberEats | $39.27 | $11.78 | $27.49 | 2026-04-01 11:15:00 |
| TXN-01003347 | DoorDash | $80.21 | $24.06 | $56.15 | 2026-04-01 11:10:20 |
| TXN-01006354 | GrubHub | $62.13 | $18.64 | $43.49 | 2026-04-01 11:09:06 |
| TXN-01005042 | UberEats | $79.68 | $23.90 | $55.78 | 2026-04-01 11:06:11 |
| TXN-01008467 | Square | $55.51 | $1.61 | $53.90 | 2026-04-01 10:59:48 |
| TXN-01008845 | Clover | $42.21 | $1.01 | $41.20 | 2026-04-01 10:52:32 |
| TXN-01007597 | Toast | $48.53 | $1.26 | $47.27 | 2026-04-01 10:46:25 |
| TXN-01008446 | Square | $58.92 | $1.71 | $57.21 | 2026-04-01 10:37:38 |
| TXN-01009295 | Clover | $43.68 | $1.05 | $42.63 | 2026-04-01 10:32:23 |
| TXN-01003716 | DoorDash | $39.99 | $12.00 | $27.99 | 2026-04-01 10:32:04 |
| TXN-01005517 | UberEats | $39.53 | $11.86 | $27.67 | 2026-04-01 10:28:58 |
| TXN-01003599 | DoorDash | $54.32 | $16.30 | $38.02 | 2026-04-01 10:25:34 |
| TXN-01005593 | UberEats | $41.09 | $12.33 | $28.76 | 2026-04-01 10:23:49 |
| TXN-01006408 | GrubHub | $74.11 | $22.23 | $51.88 | 2026-04-01 10:21:24 |
| TXN-01009115 | Clover | $44.94 | $1.08 | $43.86 | 2026-04-01 10:21:02 |
| TXN-01007370 | Toast | $30.65 | $0.80 | $29.85 | 2026-04-01 10:17:59 |
| TXN-01004436 | UberEats | $63.79 | $19.14 | $44.65 | 2026-04-01 10:07:03 |
| TXN-01007511 | Toast | $32.66 | $0.85 | $31.81 | 2026-04-01 10:06:07 |
| TXN-01004798 | UberEats | $44.22 | $13.27 | $30.95 | 2026-04-01 10:01:41 |