Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008028 | Square | $65.22 | $1.89 | $63.33 | 2026-04-01 09:49:56 |
| TXN-01005760 | UberEats | $82.56 | $24.77 | $57.79 | 2026-04-01 09:30:03 |
| TXN-01003577 | DoorDash | $51.70 | $15.51 | $36.19 | 2026-04-01 09:15:14 |
| TXN-01009104 | Clover | $56.51 | $1.36 | $55.15 | 2026-04-01 09:15:13 |
| TXN-01005479 | UberEats | $57.28 | $17.18 | $40.10 | 2026-04-01 09:14:29 |
| TXN-01002810 | DoorDash | $63.88 | $19.16 | $44.72 | 2026-04-01 08:46:53 |
| TXN-01007230 | Toast | $64.75 | $1.68 | $63.07 | 2026-04-01 08:45:32 |
| TXN-01003810 | DoorDash | $58.32 | $17.50 | $40.82 | 2026-04-01 08:27:49 |
| TXN-01004931 | UberEats | $53.07 | $15.92 | $37.15 | 2026-04-01 08:21:44 |
| TXN-01008309 | Square | $72.50 | $2.10 | $70.40 | 2026-04-01 08:16:47 |
| TXN-01008606 | Square | $58.64 | $1.70 | $56.94 | 2026-04-01 07:51:47 |
| TXN-01005549 | UberEats | $83.20 | $24.96 | $58.24 | 2026-04-01 07:12:43 |
| TXN-01006148 | GrubHub | $47.63 | $14.29 | $33.34 | 2026-03-31 23:37:51 |
| TXN-01002988 | DoorDash | $41.79 | $12.54 | $29.25 | 2026-03-31 23:12:28 |
| TXN-01003838 | DoorDash | $50.57 | $15.17 | $35.40 | 2026-03-31 22:54:30 |
| TXN-01004572 | UberEats | $73.22 | $21.97 | $51.25 | 2026-03-31 22:43:39 |
| TXN-01002543 | DoorDash | $34.16 | $10.25 | $23.91 | 2026-03-31 22:26:44 |
| TXN-01005117 | UberEats | $77.71 | $23.31 | $54.40 | 2026-03-31 22:22:57 |
| TXN-01005938 | GrubHub | $53.53 | $16.06 | $37.47 | 2026-03-31 21:54:45 |
| TXN-01003003 | DoorDash | $85.06 | $25.52 | $59.54 | 2026-03-31 21:33:00 |
| TXN-01005848 | UberEats | $33.58 | $10.07 | $23.51 | 2026-03-31 21:26:55 |
| TXN-01003618 | DoorDash | $75.33 | $22.60 | $52.73 | 2026-03-31 21:13:12 |
| TXN-01005696 | UberEats | $48.97 | $14.69 | $34.28 | 2026-03-31 21:11:05 |
| TXN-01005497 | UberEats | $51.75 | $15.52 | $36.23 | 2026-03-31 21:09:05 |
| TXN-01002717 | DoorDash | $39.93 | $11.98 | $27.95 | 2026-03-31 21:08:14 |