Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006155 | GrubHub | $38.80 | $11.64 | $27.16 | 2026-03-31 13:26:26 |
| TXN-01009169 | Clover | $69.62 | $1.67 | $67.95 | 2026-03-31 13:23:53 |
| TXN-01004262 | DoorDash | $41.63 | $12.49 | $29.14 | 2026-03-31 13:23:17 |
| TXN-01008429 | Square | $62.46 | $1.81 | $60.65 | 2026-03-31 13:22:59 |
| TXN-01003624 | DoorDash | $58.98 | $17.69 | $41.29 | 2026-03-31 13:20:29 |
| TXN-01004083 | DoorDash | $68.08 | $20.42 | $47.66 | 2026-03-31 13:19:10 |
| TXN-01003991 | DoorDash | $38.09 | $11.43 | $26.66 | 2026-03-31 13:16:44 |
| TXN-01004691 | UberEats | $74.20 | $22.26 | $51.94 | 2026-03-31 13:16:33 |
| TXN-01008973 | Clover | $60.44 | $1.45 | $58.99 | 2026-03-31 13:14:43 |
| TXN-01008685 | Square | $72.84 | $2.11 | $70.73 | 2026-03-31 13:14:02 |
| TXN-01008542 | Square | $30.70 | $0.89 | $29.81 | 2026-03-31 13:13:53 |
| TXN-01008738 | Square | $69.40 | $2.01 | $67.39 | 2026-03-31 13:12:59 |
| TXN-01005217 | UberEats | $57.88 | $17.36 | $40.52 | 2026-03-31 13:10:37 |
| TXN-01003592 | DoorDash | $49.10 | $14.73 | $34.37 | 2026-03-31 13:01:40 |
| TXN-01006056 | GrubHub | $80.41 | $24.12 | $56.29 | 2026-03-31 12:58:43 |
| TXN-01008221 | Square | $36.50 | $1.06 | $35.44 | 2026-03-31 12:58:32 |
| TXN-01003169 | DoorDash | $47.07 | $14.12 | $32.95 | 2026-03-31 12:53:58 |
| TXN-01005458 | UberEats | $42.71 | $12.81 | $29.90 | 2026-03-31 12:51:46 |
| TXN-01007090 | Toast | $55.07 | $1.43 | $53.64 | 2026-03-31 12:49:42 |
| TXN-01005813 | UberEats | $64.53 | $19.36 | $45.17 | 2026-03-31 12:48:38 |
| TXN-01003045 | DoorDash | $55.60 | $16.68 | $38.92 | 2026-03-31 12:43:35 |
| TXN-01003931 | DoorDash | $69.58 | $20.87 | $48.71 | 2026-03-31 12:42:59 |
| TXN-01004500 | UberEats | $80.23 | $24.07 | $56.16 | 2026-03-31 12:42:48 |
| TXN-01003162 | DoorDash | $80.34 | $24.10 | $56.24 | 2026-03-31 12:42:02 |
| TXN-01003085 | DoorDash | $33.40 | $10.02 | $23.38 | 2026-03-31 12:41:47 |