Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006008 | GrubHub | $42.92 | $12.88 | $30.04 | 2026-03-31 12:41:23 |
| TXN-01008392 | Square | $65.50 | $1.90 | $63.60 | 2026-03-31 12:40:19 |
| TXN-01003383 | DoorDash | $71.35 | $21.40 | $49.95 | 2026-03-31 12:38:49 |
| TXN-01007385 | Toast | $28.53 | $0.74 | $27.79 | 2026-03-31 12:38:36 |
| TXN-01005993 | GrubHub | $39.04 | $11.71 | $27.33 | 2026-03-31 12:37:16 |
| TXN-01003547 | DoorDash | $49.00 | $14.70 | $34.30 | 2026-03-31 12:37:10 |
| TXN-01003794 | DoorDash | $72.98 | $21.89 | $51.09 | 2026-03-31 12:34:59 |
| TXN-01004914 | UberEats | $35.59 | $10.68 | $24.91 | 2026-03-31 12:30:02 |
| TXN-01003575 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-31 12:28:24 |
| TXN-01006865 | Toast | $36.88 | $0.96 | $35.92 | 2026-03-31 12:26:12 |
| TXN-01008025 | Square | $46.87 | $1.36 | $45.51 | 2026-03-31 12:25:01 |
| TXN-01005600 | UberEats | $65.34 | $19.60 | $45.74 | 2026-03-31 12:21:18 |
| TXN-01008046 | Square | $75.28 | $2.18 | $73.10 | 2026-03-31 12:20:55 |
| TXN-01002601 | DoorDash | $54.91 | $16.47 | $38.44 | 2026-03-31 12:20:39 |
| TXN-01006840 | Toast | $40.28 | $1.05 | $39.23 | 2026-03-31 12:20:19 |
| TXN-01005893 | UberEats | $62.88 | $18.86 | $44.02 | 2026-03-31 12:17:26 |
| TXN-01003375 | DoorDash | $35.71 | $10.71 | $25.00 | 2026-03-31 12:16:57 |
| TXN-01008445 | Square | $42.15 | $1.22 | $40.93 | 2026-03-31 12:16:31 |
| TXN-01006943 | Toast | $35.50 | $0.92 | $34.58 | 2026-03-31 12:16:21 |
| TXN-01006409 | GrubHub | $47.72 | $14.32 | $33.40 | 2026-03-31 12:15:28 |
| TXN-01009111 | Clover | $75.74 | $1.82 | $73.92 | 2026-03-31 12:14:59 |
| TXN-01004135 | DoorDash | $49.37 | $14.81 | $34.56 | 2026-03-31 12:11:49 |
| TXN-01005631 | UberEats | $52.27 | $15.68 | $36.59 | 2026-03-31 12:08:09 |
| TXN-01008351 | Square | $40.91 | $1.19 | $39.72 | 2026-03-31 12:06:50 |
| TXN-01009051 | Clover | $70.12 | $1.68 | $68.44 | 2026-03-31 12:01:28 |