Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007886 | Square | $73.85 | $2.14 | $71.71 | 2026-03-30 13:38:27 |
| TXN-01006932 | Toast | $69.97 | $1.82 | $68.15 | 2026-03-30 13:37:22 |
| TXN-01007397 | Toast | $67.56 | $1.76 | $65.80 | 2026-03-30 13:32:30 |
| TXN-01008714 | Square | $31.24 | $0.91 | $30.33 | 2026-03-30 13:32:02 |
| TXN-01003709 | DoorDash | $39.34 | $11.80 | $27.54 | 2026-03-30 13:23:03 |
| TXN-01008260 | Square | $62.03 | $1.80 | $60.23 | 2026-03-30 13:22:35 |
| TXN-01004282 | DoorDash | $60.15 | $18.04 | $42.11 | 2026-03-30 13:15:17 |
| TXN-01002840 | DoorDash | $74.19 | $22.26 | $51.93 | 2026-03-30 13:13:24 |
| TXN-01004867 | UberEats | $73.11 | $21.93 | $51.18 | 2026-03-30 13:09:52 |
| TXN-01005406 | UberEats | $58.83 | $17.65 | $41.18 | 2026-03-30 13:08:29 |
| TXN-01007746 | Toast | $62.72 | $1.63 | $61.09 | 2026-03-30 13:07:18 |
| TXN-01006445 | GrubHub | $63.17 | $18.95 | $44.22 | 2026-03-30 13:07:01 |
| TXN-01008304 | Square | $72.07 | $2.09 | $69.98 | 2026-03-30 13:06:36 |
| TXN-01006805 | Toast | $39.09 | $1.02 | $38.07 | 2026-03-30 12:58:07 |
| TXN-01005792 | UberEats | $53.65 | $16.09 | $37.56 | 2026-03-30 12:56:57 |
| TXN-01007949 | Square | $38.36 | $1.11 | $37.25 | 2026-03-30 12:54:04 |
| TXN-01005294 | UberEats | $38.20 | $11.46 | $26.74 | 2026-03-30 12:53:49 |
| TXN-01002849 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-03-30 12:46:56 |
| TXN-01002829 | DoorDash | $34.45 | $10.34 | $24.11 | 2026-03-30 12:45:16 |
| TXN-01003739 | DoorDash | $75.20 | $22.56 | $52.64 | 2026-03-30 12:43:43 |
| TXN-01009030 | Clover | $53.56 | $1.29 | $52.27 | 2026-03-30 12:42:47 |
| TXN-01006602 | GrubHub | $62.75 | $18.82 | $43.93 | 2026-03-30 12:41:25 |
| TXN-01008681 | Square | $51.65 | $1.50 | $50.15 | 2026-03-30 12:39:39 |
| TXN-01003216 | DoorDash | $68.52 | $20.56 | $47.96 | 2026-03-30 12:38:47 |
| TXN-01006270 | GrubHub | $53.71 | $16.11 | $37.60 | 2026-03-30 12:38:17 |