Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008132 | Square | $32.33 | $0.94 | $31.39 | 2026-03-28 18:35:53 |
| TXN-01007930 | Square | $65.84 | $1.91 | $63.93 | 2026-03-28 18:30:15 |
| TXN-01004983 | UberEats | $63.41 | $19.02 | $44.39 | 2026-03-28 18:30:00 |
| TXN-01008610 | Square | $35.93 | $1.04 | $34.89 | 2026-03-28 18:29:37 |
| TXN-01003084 | DoorDash | $50.30 | $15.09 | $35.21 | 2026-03-28 18:27:25 |
| TXN-01005070 | UberEats | $59.77 | $17.93 | $41.84 | 2026-03-28 18:21:06 |
| TXN-01009272 | Clover | $47.58 | $1.14 | $46.44 | 2026-03-28 18:20:38 |
| TXN-01009311 | Clover | $38.02 | $0.91 | $37.11 | 2026-03-28 18:19:57 |
| TXN-01002639 | DoorDash | $45.19 | $13.56 | $31.63 | 2026-03-28 18:13:44 |
| TXN-01007459 | Toast | $30.44 | $0.79 | $29.65 | 2026-03-28 18:13:37 |
| TXN-01003603 | DoorDash | $45.02 | $13.51 | $31.51 | 2026-03-28 18:01:03 |
| TXN-01008417 | Square | $66.96 | $1.94 | $65.02 | 2026-03-28 17:53:27 |
| TXN-01008631 | Square | $40.88 | $1.19 | $39.69 | 2026-03-28 17:49:43 |
| TXN-01008185 | Square | $68.05 | $1.97 | $66.08 | 2026-03-28 17:48:59 |
| TXN-01009086 | Clover | $37.69 | $0.90 | $36.79 | 2026-03-28 17:44:33 |
| TXN-01008839 | Clover | $33.83 | $0.81 | $33.02 | 2026-03-28 17:42:23 |
| TXN-01004020 | DoorDash | $37.43 | $11.23 | $26.20 | 2026-03-28 17:42:17 |
| TXN-01003297 | DoorDash | $68.67 | $20.60 | $48.07 | 2026-03-28 17:39:14 |
| TXN-01007492 | Toast | $41.77 | $1.09 | $40.68 | 2026-03-28 17:37:35 |
| TXN-01003621 | DoorDash | $57.06 | $17.12 | $39.94 | 2026-03-28 17:36:56 |
| TXN-01007537 | Toast | $66.74 | $1.74 | $65.00 | 2026-03-28 17:33:37 |
| TXN-01007639 | Toast | $59.41 | $1.54 | $57.87 | 2026-03-28 17:32:29 |
| TXN-01007241 | Toast | $46.38 | $1.21 | $45.17 | 2026-03-28 17:30:36 |
| TXN-01004637 | UberEats | $60.07 | $18.02 | $42.05 | 2026-03-28 17:30:33 |
| TXN-01006407 | GrubHub | $83.78 | $25.13 | $58.65 | 2026-03-28 17:29:58 |