Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002934 | DoorDash | $46.36 | $13.91 | $32.45 | 2026-03-28 17:24:18 |
| TXN-01002894 | DoorDash | $34.11 | $10.23 | $23.88 | 2026-03-28 17:15:08 |
| TXN-01004406 | DoorDash | $79.29 | $23.79 | $55.50 | 2026-03-28 17:14:44 |
| TXN-01003311 | DoorDash | $37.70 | $11.31 | $26.39 | 2026-03-28 17:14:42 |
| TXN-01006045 | GrubHub | $49.45 | $14.84 | $34.61 | 2026-03-28 17:14:36 |
| TXN-01006547 | GrubHub | $58.62 | $17.59 | $41.03 | 2026-03-28 17:05:58 |
| TXN-01003425 | DoorDash | $43.28 | $12.98 | $30.30 | 2026-03-28 17:02:59 |
| TXN-01006419 | GrubHub | $53.15 | $15.94 | $37.21 | 2026-03-28 16:59:28 |
| TXN-01004189 | DoorDash | $41.70 | $12.51 | $29.19 | 2026-03-28 16:55:37 |
| TXN-01003020 | DoorDash | $50.90 | $15.27 | $35.63 | 2026-03-28 16:53:40 |
| TXN-01009199 | Clover | $61.97 | $1.49 | $60.48 | 2026-03-28 16:50:43 |
| TXN-01007061 | Toast | $48.20 | $1.25 | $46.95 | 2026-03-28 16:49:26 |
| TXN-01004256 | DoorDash | $34.25 | $10.28 | $23.97 | 2026-03-28 16:43:33 |
| TXN-01008935 | Clover | $31.13 | $0.75 | $30.38 | 2026-03-28 16:34:28 |
| TXN-01006005 | GrubHub | $56.33 | $16.90 | $39.43 | 2026-03-28 16:30:03 |
| TXN-01005083 | UberEats | $58.88 | $17.66 | $41.22 | 2026-03-28 16:15:53 |
| TXN-01005190 | UberEats | $46.71 | $14.01 | $32.70 | 2026-03-28 16:15:39 |
| TXN-01004869 | UberEats | $51.90 | $15.57 | $36.33 | 2026-03-28 16:02:02 |
| TXN-01005351 | UberEats | $54.12 | $16.24 | $37.88 | 2026-03-28 15:52:19 |
| TXN-01003930 | DoorDash | $42.39 | $12.72 | $29.67 | 2026-03-28 15:37:47 |
| TXN-01007113 | Toast | $47.88 | $1.24 | $46.64 | 2026-03-28 15:18:47 |
| TXN-01005769 | UberEats | $42.05 | $12.61 | $29.44 | 2026-03-28 15:17:05 |
| TXN-01002851 | DoorDash | $81.22 | $24.37 | $56.85 | 2026-03-28 15:14:28 |
| TXN-01004334 | DoorDash | $83.67 | $25.10 | $58.57 | 2026-03-28 15:04:29 |
| TXN-01008504 | Square | $29.06 | $0.84 | $28.22 | 2026-03-28 15:02:30 |