Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004661 | UberEats | $34.87 | $10.46 | $24.41 | 2026-03-28 14:59:45 |
| TXN-01003477 | DoorDash | $38.02 | $11.41 | $26.61 | 2026-03-28 14:57:53 |
| TXN-01004001 | DoorDash | $63.62 | $19.09 | $44.53 | 2026-03-28 14:53:38 |
| TXN-01005903 | UberEats | $36.90 | $11.07 | $25.83 | 2026-03-28 14:53:00 |
| TXN-01007019 | Toast | $45.79 | $1.19 | $44.60 | 2026-03-28 14:41:50 |
| TXN-01003306 | DoorDash | $74.35 | $22.30 | $52.05 | 2026-03-28 14:37:12 |
| TXN-01002542 | DoorDash | $78.15 | $23.45 | $54.70 | 2026-03-28 14:37:06 |
| TXN-01007945 | Square | $47.99 | $1.39 | $46.60 | 2026-03-28 14:33:25 |
| TXN-01006957 | Toast | $60.14 | $1.56 | $58.58 | 2026-03-28 14:31:42 |
| TXN-01008327 | Square | $54.22 | $1.57 | $52.65 | 2026-03-28 14:30:18 |
| TXN-01008322 | Square | $74.50 | $2.16 | $72.34 | 2026-03-28 14:27:11 |
| TXN-01007555 | Toast | $37.01 | $0.96 | $36.05 | 2026-03-28 14:22:13 |
| TXN-01008204 | Square | $29.84 | $0.87 | $28.97 | 2026-03-28 14:19:31 |
| TXN-01005656 | UberEats | $64.65 | $19.39 | $45.26 | 2026-03-28 14:10:53 |
| TXN-01005334 | UberEats | $73.94 | $22.18 | $51.76 | 2026-03-28 14:10:05 |
| TXN-01004190 | DoorDash | $83.09 | $24.93 | $58.16 | 2026-03-28 14:09:03 |
| TXN-01007929 | Square | $41.30 | $1.20 | $40.10 | 2026-03-28 13:55:48 |
| TXN-01003180 | DoorDash | $59.76 | $17.93 | $41.83 | 2026-03-28 13:55:34 |
| TXN-01008641 | Square | $75.08 | $2.18 | $72.90 | 2026-03-28 13:50:37 |
| TXN-01003935 | DoorDash | $82.26 | $24.68 | $57.58 | 2026-03-28 13:47:53 |
| TXN-01005062 | UberEats | $39.37 | $11.81 | $27.56 | 2026-03-28 13:46:59 |
| TXN-01004568 | UberEats | $45.84 | $13.75 | $32.09 | 2026-03-28 13:41:29 |
| TXN-01007982 | Square | $34.78 | $1.01 | $33.77 | 2026-03-28 13:39:56 |
| TXN-01006171 | GrubHub | $80.10 | $24.03 | $56.07 | 2026-03-28 13:37:48 |
| TXN-01004951 | UberEats | $66.24 | $19.87 | $46.37 | 2026-03-28 13:36:44 |