Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006062 | GrubHub | $33.87 | $10.16 | $23.71 | 2026-03-28 13:35:24 |
| TXN-01007574 | Toast | $76.86 | $2.00 | $74.86 | 2026-03-28 13:31:00 |
| TXN-01003340 | DoorDash | $78.48 | $23.54 | $54.94 | 2026-03-28 13:25:48 |
| TXN-01006638 | Toast | $38.41 | $1.00 | $37.41 | 2026-03-28 13:23:14 |
| TXN-01006320 | GrubHub | $39.34 | $11.80 | $27.54 | 2026-03-28 13:23:01 |
| TXN-01003094 | DoorDash | $74.56 | $22.37 | $52.19 | 2026-03-28 13:14:14 |
| TXN-01008737 | Square | $63.87 | $1.85 | $62.02 | 2026-03-28 12:55:22 |
| TXN-01005489 | UberEats | $32.99 | $9.90 | $23.09 | 2026-03-28 12:55:18 |
| TXN-01007798 | Toast | $35.78 | $0.93 | $34.85 | 2026-03-28 12:52:21 |
| TXN-01008936 | Clover | $60.08 | $1.44 | $58.64 | 2026-03-28 12:48:04 |
| TXN-01008790 | Clover | $40.21 | $0.97 | $39.24 | 2026-03-28 12:46:51 |
| TXN-01004257 | DoorDash | $32.24 | $9.67 | $22.57 | 2026-03-28 12:40:50 |
| TXN-01003742 | DoorDash | $79.16 | $23.75 | $55.41 | 2026-03-28 12:38:50 |
| TXN-01007836 | Square | $74.85 | $2.17 | $72.68 | 2026-03-28 12:38:27 |
| TXN-01008843 | Clover | $62.28 | $1.49 | $60.79 | 2026-03-28 12:36:37 |
| TXN-01004166 | DoorDash | $80.86 | $24.26 | $56.60 | 2026-03-28 12:33:08 |
| TXN-01002948 | DoorDash | $58.99 | $17.70 | $41.29 | 2026-03-28 12:29:45 |
| TXN-01006619 | Toast | $57.72 | $1.50 | $56.22 | 2026-03-28 12:28:35 |
| TXN-01009252 | Clover | $51.74 | $1.24 | $50.50 | 2026-03-28 12:27:22 |
| TXN-01003537 | DoorDash | $54.30 | $16.29 | $38.01 | 2026-03-28 12:27:16 |
| TXN-01006855 | Toast | $31.53 | $0.82 | $30.71 | 2026-03-28 12:24:20 |
| TXN-01009233 | Clover | $56.61 | $1.36 | $55.25 | 2026-03-28 12:22:46 |
| TXN-01005286 | UberEats | $37.69 | $11.31 | $26.38 | 2026-03-28 12:17:29 |
| TXN-01008087 | Square | $68.81 | $2.00 | $66.81 | 2026-03-28 12:17:12 |
| TXN-01008894 | Clover | $61.72 | $1.48 | $60.24 | 2026-03-28 12:15:19 |