Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008670 | Square | $55.17 | $1.60 | $53.57 | 2026-03-28 12:12:58 |
| TXN-01009290 | Clover | $68.17 | $1.64 | $66.53 | 2026-03-28 12:11:45 |
| TXN-01006629 | Toast | $75.61 | $1.97 | $73.64 | 2026-03-28 12:08:51 |
| TXN-01004265 | DoorDash | $47.97 | $14.39 | $33.58 | 2026-03-28 12:08:43 |
| TXN-01003154 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-03-28 11:54:32 |
| TXN-01004162 | DoorDash | $40.51 | $12.15 | $28.36 | 2026-03-28 11:48:26 |
| TXN-01005111 | UberEats | $59.30 | $17.79 | $41.51 | 2026-03-28 11:40:34 |
| TXN-01005028 | UberEats | $68.52 | $20.56 | $47.96 | 2026-03-28 11:32:55 |
| TXN-01003179 | DoorDash | $46.71 | $14.01 | $32.70 | 2026-03-28 11:32:30 |
| TXN-01005167 | UberEats | $81.10 | $24.33 | $56.77 | 2026-03-28 11:30:10 |
| TXN-01007767 | Toast | $38.82 | $1.01 | $37.81 | 2026-03-28 11:26:54 |
| TXN-01003310 | DoorDash | $49.75 | $14.92 | $34.83 | 2026-03-28 11:19:33 |
| TXN-01006616 | Toast | $50.07 | $1.30 | $48.77 | 2026-03-28 11:19:33 |
| TXN-01002957 | DoorDash | $52.12 | $15.64 | $36.48 | 2026-03-28 11:18:33 |
| TXN-01007840 | Square | $40.90 | $1.19 | $39.71 | 2026-03-28 11:18:05 |
| TXN-01006446 | GrubHub | $48.65 | $14.59 | $34.06 | 2026-03-28 11:00:26 |
| TXN-01009260 | Clover | $30.94 | $0.74 | $30.20 | 2026-03-28 10:56:16 |
| TXN-01003733 | DoorDash | $59.91 | $17.97 | $41.94 | 2026-03-28 10:40:17 |
| TXN-01008395 | Square | $63.85 | $1.85 | $62.00 | 2026-03-28 10:33:33 |
| TXN-01004245 | DoorDash | $65.94 | $19.78 | $46.16 | 2026-03-28 10:22:28 |
| TXN-01004080 | DoorDash | $42.26 | $12.68 | $29.58 | 2026-03-28 10:17:15 |
| TXN-01003917 | DoorDash | $69.27 | $20.78 | $48.49 | 2026-03-28 10:09:55 |
| TXN-01002842 | DoorDash | $73.08 | $21.92 | $51.16 | 2026-03-28 10:04:59 |
| TXN-01006108 | GrubHub | $49.85 | $14.96 | $34.89 | 2026-03-28 09:54:49 |
| TXN-01003645 | DoorDash | $75.63 | $22.69 | $52.94 | 2026-03-28 09:36:53 |