Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008335 | Square | $48.65 | $1.41 | $47.24 | 2026-03-28 09:25:23 |
| TXN-01004904 | UberEats | $43.51 | $13.05 | $30.46 | 2026-03-28 09:24:15 |
| TXN-01003450 | DoorDash | $42.95 | $12.88 | $30.07 | 2026-03-28 09:24:09 |
| TXN-01007942 | Square | $77.15 | $2.24 | $74.91 | 2026-03-28 09:06:06 |
| TXN-01006493 | GrubHub | $34.45 | $10.34 | $24.11 | 2026-03-28 08:59:25 |
| TXN-01005653 | UberEats | $79.41 | $23.82 | $55.59 | 2026-03-28 08:54:10 |
| TXN-01003632 | DoorDash | $47.21 | $14.16 | $33.05 | 2026-03-28 08:49:02 |
| TXN-01006593 | GrubHub | $78.48 | $23.54 | $54.94 | 2026-03-28 08:46:06 |
| TXN-01007221 | Toast | $65.53 | $1.70 | $63.83 | 2026-03-28 08:19:08 |
| TXN-01009289 | Clover | $76.20 | $1.83 | $74.37 | 2026-03-28 08:18:17 |
| TXN-01006369 | GrubHub | $51.37 | $15.41 | $35.96 | 2026-03-28 08:17:12 |
| TXN-01006621 | Toast | $59.32 | $1.54 | $57.78 | 2026-03-28 08:09:37 |
| TXN-01009103 | Clover | $37.00 | $0.89 | $36.11 | 2026-03-27 23:44:20 |
| TXN-01008587 | Square | $72.64 | $2.11 | $70.53 | 2026-03-27 22:35:53 |
| TXN-01004104 | DoorDash | $61.38 | $18.41 | $42.97 | 2026-03-27 22:15:37 |
| TXN-01006994 | Toast | $34.36 | $0.89 | $33.47 | 2026-03-27 22:11:19 |
| TXN-01003318 | DoorDash | $85.67 | $25.70 | $59.97 | 2026-03-27 21:55:23 |
| TXN-01003616 | DoorDash | $33.74 | $10.12 | $23.62 | 2026-03-27 21:42:32 |
| TXN-01003722 | DoorDash | $39.02 | $11.71 | $27.31 | 2026-03-27 21:32:56 |
| TXN-01005797 | UberEats | $64.59 | $19.38 | $45.21 | 2026-03-27 21:26:18 |
| TXN-01009068 | Clover | $36.07 | $0.87 | $35.20 | 2026-03-27 21:25:55 |
| TXN-01006477 | GrubHub | $68.50 | $20.55 | $47.95 | 2026-03-27 20:57:27 |
| TXN-01005436 | UberEats | $83.46 | $25.04 | $58.42 | 2026-03-27 20:56:26 |
| TXN-01009124 | Clover | $74.45 | $1.79 | $72.66 | 2026-03-27 20:54:36 |
| TXN-01008161 | Square | $40.08 | $1.16 | $38.92 | 2026-03-27 20:48:02 |