Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003351 | DoorDash | $37.05 | $11.11 | $25.94 | 2026-03-27 20:42:25 |
| TXN-01008949 | Clover | $68.04 | $1.63 | $66.41 | 2026-03-27 20:35:37 |
| TXN-01007357 | Toast | $71.00 | $1.85 | $69.15 | 2026-03-27 20:33:31 |
| TXN-01007100 | Toast | $47.65 | $1.24 | $46.41 | 2026-03-27 20:31:54 |
| TXN-01005551 | UberEats | $57.59 | $17.28 | $40.31 | 2026-03-27 20:31:45 |
| TXN-01006230 | GrubHub | $59.58 | $17.87 | $41.71 | 2026-03-27 20:26:19 |
| TXN-01003506 | DoorDash | $58.72 | $17.62 | $41.10 | 2026-03-27 20:26:10 |
| TXN-01004556 | UberEats | $41.47 | $12.44 | $29.03 | 2026-03-27 20:22:28 |
| TXN-01004730 | UberEats | $48.27 | $14.48 | $33.79 | 2026-03-27 20:14:41 |
| TXN-01009266 | Clover | $58.15 | $1.40 | $56.75 | 2026-03-27 20:14:28 |
| TXN-01006775 | Toast | $52.32 | $1.36 | $50.96 | 2026-03-27 20:14:25 |
| TXN-01003580 | DoorDash | $85.01 | $25.50 | $59.51 | 2026-03-27 20:12:52 |
| TXN-01003895 | DoorDash | $85.46 | $25.64 | $59.82 | 2026-03-27 20:12:27 |
| TXN-01004304 | DoorDash | $48.52 | $14.56 | $33.96 | 2026-03-27 20:05:51 |
| TXN-01007361 | Toast | $69.75 | $1.81 | $67.94 | 2026-03-27 20:03:48 |
| TXN-01008047 | Square | $33.63 | $0.98 | $32.65 | 2026-03-27 19:57:36 |
| TXN-01003255 | DoorDash | $34.29 | $10.29 | $24.00 | 2026-03-27 19:55:47 |
| TXN-01007719 | Toast | $57.12 | $1.49 | $55.63 | 2026-03-27 19:46:41 |
| TXN-01005806 | UberEats | $81.23 | $24.37 | $56.86 | 2026-03-27 19:46:35 |
| TXN-01004813 | UberEats | $68.91 | $20.67 | $48.24 | 2026-03-27 19:45:14 |
| TXN-01007999 | Square | $38.11 | $1.11 | $37.00 | 2026-03-27 19:39:27 |
| TXN-01007264 | Toast | $30.57 | $0.79 | $29.78 | 2026-03-27 19:37:57 |
| TXN-01003096 | DoorDash | $71.23 | $21.37 | $49.86 | 2026-03-27 19:37:26 |
| TXN-01006693 | Toast | $44.50 | $1.16 | $43.34 | 2026-03-27 19:34:09 |
| TXN-01004685 | UberEats | $71.47 | $21.44 | $50.03 | 2026-03-27 19:32:59 |