Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003756 | DoorDash | $38.17 | $11.45 | $26.72 | 2026-03-27 18:18:27 |
| TXN-01008612 | Square | $66.92 | $1.94 | $64.98 | 2026-03-27 18:15:55 |
| TXN-01006035 | GrubHub | $34.80 | $10.44 | $24.36 | 2026-03-27 18:14:01 |
| TXN-01003350 | DoorDash | $41.74 | $12.52 | $29.22 | 2026-03-27 18:12:05 |
| TXN-01006816 | Toast | $31.49 | $0.82 | $30.67 | 2026-03-27 18:11:20 |
| TXN-01004767 | UberEats | $66.88 | $20.06 | $46.82 | 2026-03-27 18:10:04 |
| TXN-01005805 | UberEats | $79.89 | $23.97 | $55.92 | 2026-03-27 18:09:37 |
| TXN-01005745 | UberEats | $85.24 | $25.57 | $59.67 | 2026-03-27 18:07:18 |
| TXN-01003269 | DoorDash | $61.14 | $18.34 | $42.80 | 2026-03-27 18:06:30 |
| TXN-01005879 | UberEats | $70.56 | $21.17 | $49.39 | 2026-03-27 18:05:34 |
| TXN-01003544 | DoorDash | $69.62 | $20.89 | $48.73 | 2026-03-27 18:04:36 |
| TXN-01005885 | UberEats | $38.59 | $11.58 | $27.01 | 2026-03-27 18:02:18 |
| TXN-01008937 | Clover | $42.08 | $1.01 | $41.07 | 2026-03-27 17:55:58 |
| TXN-01007609 | Toast | $58.25 | $1.51 | $56.74 | 2026-03-27 17:54:55 |
| TXN-01008998 | Clover | $51.20 | $1.23 | $49.97 | 2026-03-27 17:47:32 |
| TXN-01005094 | UberEats | $53.98 | $16.19 | $37.79 | 2026-03-27 17:39:17 |
| TXN-01007788 | Toast | $43.78 | $1.14 | $42.64 | 2026-03-27 17:31:47 |
| TXN-01007080 | Toast | $33.89 | $0.88 | $33.01 | 2026-03-27 17:27:16 |
| TXN-01007602 | Toast | $73.65 | $1.91 | $71.74 | 2026-03-27 17:26:54 |
| TXN-01008083 | Square | $67.04 | $1.94 | $65.10 | 2026-03-27 17:26:43 |
| TXN-01008032 | Square | $28.68 | $0.83 | $27.85 | 2026-03-27 17:25:58 |
| TXN-01007428 | Toast | $30.74 | $0.80 | $29.94 | 2026-03-27 17:24:32 |
| TXN-01004824 | UberEats | $36.74 | $11.02 | $25.72 | 2026-03-27 17:24:16 |
| TXN-01007020 | Toast | $47.05 | $1.22 | $45.83 | 2026-03-27 17:24:09 |
| TXN-01007969 | Square | $56.42 | $1.64 | $54.78 | 2026-03-27 17:23:01 |