Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006357 | GrubHub | $70.82 | $21.25 | $49.57 | 2026-03-27 17:20:52 |
| TXN-01007818 | Toast | $32.28 | $0.84 | $31.44 | 2026-03-27 17:16:35 |
| TXN-01005964 | GrubHub | $62.67 | $18.80 | $43.87 | 2026-03-27 17:12:35 |
| TXN-01004731 | UberEats | $50.25 | $15.07 | $35.18 | 2026-03-27 17:11:34 |
| TXN-01002689 | DoorDash | $84.01 | $25.20 | $58.81 | 2026-03-27 17:10:19 |
| TXN-01008547 | Square | $29.47 | $0.85 | $28.62 | 2026-03-27 17:07:51 |
| TXN-01003303 | DoorDash | $81.68 | $24.50 | $57.18 | 2026-03-27 17:04:03 |
| TXN-01003205 | DoorDash | $45.59 | $13.68 | $31.91 | 2026-03-27 17:03:06 |
| TXN-01007335 | Toast | $63.18 | $1.64 | $61.54 | 2026-03-27 17:00:06 |
| TXN-01007918 | Square | $36.38 | $1.06 | $35.32 | 2026-03-27 16:55:57 |
| TXN-01003937 | DoorDash | $77.39 | $23.22 | $54.17 | 2026-03-27 16:49:07 |
| TXN-01002917 | DoorDash | $49.87 | $14.96 | $34.91 | 2026-03-27 16:46:01 |
| TXN-01007005 | Toast | $48.36 | $1.26 | $47.10 | 2026-03-27 16:42:49 |
| TXN-01005822 | UberEats | $33.98 | $10.19 | $23.79 | 2026-03-27 16:41:20 |
| TXN-01007728 | Toast | $38.46 | $1.00 | $37.46 | 2026-03-27 16:40:40 |
| TXN-01004601 | UberEats | $78.40 | $23.52 | $54.88 | 2026-03-27 16:24:45 |
| TXN-01005749 | UberEats | $46.05 | $13.81 | $32.24 | 2026-03-27 16:17:14 |
| TXN-01002824 | DoorDash | $47.02 | $14.11 | $32.91 | 2026-03-27 16:04:28 |
| TXN-01004443 | UberEats | $45.90 | $13.77 | $32.13 | 2026-03-27 15:51:37 |
| TXN-01008199 | Square | $36.25 | $1.05 | $35.20 | 2026-03-27 15:48:37 |
| TXN-01005315 | UberEats | $36.24 | $10.87 | $25.37 | 2026-03-27 15:39:19 |
| TXN-01009057 | Clover | $61.70 | $1.48 | $60.22 | 2026-03-27 15:33:16 |
| TXN-01006027 | GrubHub | $59.66 | $17.90 | $41.76 | 2026-03-27 15:18:00 |
| TXN-01008536 | Square | $44.28 | $1.28 | $43.00 | 2026-03-27 15:17:16 |
| TXN-01006590 | GrubHub | $64.61 | $19.38 | $45.23 | 2026-03-27 15:08:06 |