Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002798 | DoorDash | $70.01 | $21.00 | $49.01 | 2026-03-27 15:05:13 |
| TXN-01008391 | Square | $49.61 | $1.44 | $48.17 | 2026-03-27 15:05:01 |
| TXN-01004281 | DoorDash | $81.18 | $24.35 | $56.83 | 2026-03-27 15:03:12 |
| TXN-01006589 | GrubHub | $32.65 | $9.79 | $22.86 | 2026-03-27 14:59:12 |
| TXN-01002733 | DoorDash | $80.08 | $24.02 | $56.06 | 2026-03-27 14:58:58 |
| TXN-01007449 | Toast | $66.43 | $1.73 | $64.70 | 2026-03-27 14:56:33 |
| TXN-01005093 | UberEats | $57.45 | $17.23 | $40.22 | 2026-03-27 14:52:48 |
| TXN-01006219 | GrubHub | $75.30 | $22.59 | $52.71 | 2026-03-27 14:50:00 |
| TXN-01006536 | GrubHub | $51.75 | $15.52 | $36.23 | 2026-03-27 14:49:25 |
| TXN-01003824 | DoorDash | $50.10 | $15.03 | $35.07 | 2026-03-27 14:39:20 |
| TXN-01008193 | Square | $60.38 | $1.75 | $58.63 | 2026-03-27 14:33:23 |
| TXN-01006798 | Toast | $57.83 | $1.50 | $56.33 | 2026-03-27 14:31:58 |
| TXN-01006253 | GrubHub | $46.88 | $14.06 | $32.82 | 2026-03-27 14:30:35 |
| TXN-01007380 | Toast | $66.10 | $1.72 | $64.38 | 2026-03-27 14:26:58 |
| TXN-01005125 | UberEats | $39.03 | $11.71 | $27.32 | 2026-03-27 14:26:07 |
| TXN-01004250 | DoorDash | $33.61 | $10.08 | $23.53 | 2026-03-27 14:24:49 |
| TXN-01005333 | UberEats | $56.93 | $17.08 | $39.85 | 2026-03-27 14:12:48 |
| TXN-01003091 | DoorDash | $68.19 | $20.46 | $47.73 | 2026-03-27 14:11:43 |
| TXN-01007284 | Toast | $34.50 | $0.90 | $33.60 | 2026-03-27 14:11:42 |
| TXN-01005086 | UberEats | $72.15 | $21.64 | $50.51 | 2026-03-27 14:08:13 |
| TXN-01003563 | DoorDash | $48.85 | $14.65 | $34.20 | 2026-03-27 14:07:38 |
| TXN-01003686 | DoorDash | $56.38 | $16.91 | $39.47 | 2026-03-27 14:00:43 |
| TXN-01002946 | DoorDash | $69.13 | $20.74 | $48.39 | 2026-03-27 14:00:17 |
| TXN-01007476 | Toast | $43.64 | $1.13 | $42.51 | 2026-03-27 13:59:14 |
| TXN-01007566 | Toast | $52.08 | $1.35 | $50.73 | 2026-03-27 13:59:02 |