Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004880 | UberEats | $70.75 | $21.22 | $49.53 | 2026-03-27 13:57:55 |
| TXN-01004182 | DoorDash | $59.74 | $17.92 | $41.82 | 2026-03-27 13:56:24 |
| TXN-01007680 | Toast | $61.82 | $1.61 | $60.21 | 2026-03-27 13:49:06 |
| TXN-01008981 | Clover | $66.45 | $1.59 | $64.86 | 2026-03-27 13:48:04 |
| TXN-01009229 | Clover | $61.98 | $1.49 | $60.49 | 2026-03-27 13:46:47 |
| TXN-01008759 | Square | $59.79 | $1.73 | $58.06 | 2026-03-27 13:44:51 |
| TXN-01005777 | UberEats | $49.68 | $14.90 | $34.78 | 2026-03-27 13:41:11 |
| TXN-01007494 | Toast | $51.68 | $1.34 | $50.34 | 2026-03-27 13:35:51 |
| TXN-01007536 | Toast | $48.00 | $1.25 | $46.75 | 2026-03-27 13:35:24 |
| TXN-01007742 | Toast | $57.08 | $1.48 | $55.60 | 2026-03-27 13:35:21 |
| TXN-01004277 | DoorDash | $49.59 | $14.88 | $34.71 | 2026-03-27 13:31:49 |
| TXN-01005162 | UberEats | $78.80 | $23.64 | $55.16 | 2026-03-27 13:13:01 |
| TXN-01004804 | UberEats | $46.99 | $14.10 | $32.89 | 2026-03-27 13:10:09 |
| TXN-01007292 | Toast | $28.12 | $0.73 | $27.39 | 2026-03-27 13:08:12 |
| TXN-01003692 | DoorDash | $34.33 | $10.30 | $24.03 | 2026-03-27 13:07:43 |
| TXN-01005809 | UberEats | $58.76 | $17.63 | $41.13 | 2026-03-27 12:58:49 |
| TXN-01007227 | Toast | $40.33 | $1.05 | $39.28 | 2026-03-27 12:57:25 |
| TXN-01003571 | DoorDash | $70.15 | $21.05 | $49.10 | 2026-03-27 12:52:15 |
| TXN-01007125 | Toast | $43.15 | $1.12 | $42.03 | 2026-03-27 12:50:45 |
| TXN-01003111 | DoorDash | $54.61 | $16.38 | $38.23 | 2026-03-27 12:49:23 |
| TXN-01003626 | DoorDash | $57.94 | $17.38 | $40.56 | 2026-03-27 12:42:54 |
| TXN-01006751 | Toast | $65.67 | $1.71 | $63.96 | 2026-03-27 12:41:19 |
| TXN-01006398 | GrubHub | $43.54 | $13.06 | $30.48 | 2026-03-27 12:38:31 |
| TXN-01007913 | Square | $43.80 | $1.27 | $42.53 | 2026-03-27 12:37:59 |
| TXN-01009133 | Clover | $53.20 | $1.28 | $51.92 | 2026-03-27 12:37:28 |