Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007608 | Toast | $47.03 | $1.22 | $45.81 | 2026-03-27 12:37:16 |
| TXN-01004303 | DoorDash | $70.40 | $21.12 | $49.28 | 2026-03-27 12:32:08 |
| TXN-01006431 | GrubHub | $52.57 | $15.77 | $36.80 | 2026-03-27 12:30:48 |
| TXN-01008254 | Square | $43.52 | $1.26 | $42.26 | 2026-03-27 12:27:00 |
| TXN-01008660 | Square | $40.77 | $1.18 | $39.59 | 2026-03-27 12:26:58 |
| TXN-01005741 | UberEats | $76.71 | $23.01 | $53.70 | 2026-03-27 12:25:37 |
| TXN-01006351 | GrubHub | $61.97 | $18.59 | $43.38 | 2026-03-27 12:24:14 |
| TXN-01003369 | DoorDash | $75.47 | $22.64 | $52.83 | 2026-03-27 12:22:45 |
| TXN-01005203 | UberEats | $77.62 | $23.29 | $54.33 | 2026-03-27 12:21:14 |
| TXN-01005915 | UberEats | $62.05 | $18.61 | $43.44 | 2026-03-27 12:18:59 |
| TXN-01008808 | Clover | $51.70 | $1.24 | $50.46 | 2026-03-27 12:17:53 |
| TXN-01002611 | DoorDash | $52.87 | $15.86 | $37.01 | 2026-03-27 12:13:06 |
| TXN-01008801 | Clover | $37.32 | $0.90 | $36.42 | 2026-03-27 12:12:36 |
| TXN-01003614 | DoorDash | $43.01 | $12.90 | $30.11 | 2026-03-27 12:12:20 |
| TXN-01007527 | Toast | $76.48 | $1.99 | $74.49 | 2026-03-27 12:11:52 |
| TXN-01005907 | UberEats | $39.45 | $11.84 | $27.61 | 2026-03-27 12:10:44 |
| TXN-01003867 | DoorDash | $36.04 | $10.81 | $25.23 | 2026-03-27 12:04:29 |
| TXN-01006277 | GrubHub | $55.47 | $16.64 | $38.83 | 2026-03-27 12:04:16 |
| TXN-01007522 | Toast | $76.84 | $2.00 | $74.84 | 2026-03-27 12:03:29 |
| TXN-01008245 | Square | $53.41 | $1.55 | $51.86 | 2026-03-27 12:02:25 |
| TXN-01004428 | UberEats | $69.90 | $20.97 | $48.93 | 2026-03-27 12:01:13 |
| TXN-01007782 | Toast | $31.63 | $0.82 | $30.81 | 2026-03-27 11:58:24 |
| TXN-01005540 | UberEats | $39.62 | $11.89 | $27.73 | 2026-03-27 11:57:33 |
| TXN-01004012 | DoorDash | $81.70 | $24.51 | $57.19 | 2026-03-27 11:51:16 |
| TXN-01002864 | DoorDash | $63.90 | $19.17 | $44.73 | 2026-03-27 11:46:02 |