Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003076 | DoorDash | $66.29 | $19.89 | $46.40 | 2026-03-27 11:46:02 |
| TXN-01004279 | DoorDash | $48.63 | $14.59 | $34.04 | 2026-03-27 11:43:57 |
| TXN-01005116 | UberEats | $44.29 | $13.29 | $31.00 | 2026-03-27 11:43:34 |
| TXN-01002537 | DoorDash | $68.00 | $20.40 | $47.60 | 2026-03-27 11:42:52 |
| TXN-01006778 | Toast | $75.75 | $1.97 | $73.78 | 2026-03-27 11:41:10 |
| TXN-01005148 | UberEats | $32.73 | $9.82 | $22.91 | 2026-03-27 11:40:32 |
| TXN-01006478 | GrubHub | $79.19 | $23.76 | $55.43 | 2026-03-27 11:35:23 |
| TXN-01007161 | Toast | $49.62 | $1.29 | $48.33 | 2026-03-27 11:33:20 |
| TXN-01009075 | Clover | $54.59 | $1.31 | $53.28 | 2026-03-27 11:30:49 |
| TXN-01007660 | Toast | $29.51 | $0.77 | $28.74 | 2026-03-27 11:26:45 |
| TXN-01007709 | Toast | $71.02 | $1.85 | $69.17 | 2026-03-27 11:06:40 |
| TXN-01007832 | Square | $63.17 | $1.83 | $61.34 | 2026-03-27 11:05:00 |
| TXN-01005774 | UberEats | $33.10 | $9.93 | $23.17 | 2026-03-27 11:03:40 |
| TXN-01007783 | Toast | $67.16 | $1.75 | $65.41 | 2026-03-27 11:00:54 |
| TXN-01007351 | Toast | $34.51 | $0.90 | $33.61 | 2026-03-27 10:59:34 |
| TXN-01007996 | Square | $55.68 | $1.61 | $54.07 | 2026-03-27 10:50:07 |
| TXN-01004198 | DoorDash | $69.68 | $20.90 | $48.78 | 2026-03-27 10:49:16 |
| TXN-01005661 | UberEats | $70.64 | $21.19 | $49.45 | 2026-03-27 10:47:48 |
| TXN-01008729 | Square | $29.84 | $0.87 | $28.97 | 2026-03-27 10:47:15 |
| TXN-01004799 | UberEats | $40.88 | $12.26 | $28.62 | 2026-03-27 10:43:56 |
| TXN-01004251 | DoorDash | $36.38 | $10.91 | $25.47 | 2026-03-27 10:40:42 |
| TXN-01006301 | GrubHub | $55.18 | $16.55 | $38.63 | 2026-03-27 10:35:50 |
| TXN-01003392 | DoorDash | $33.29 | $9.99 | $23.30 | 2026-03-27 10:35:03 |
| TXN-01005105 | UberEats | $62.46 | $18.74 | $43.72 | 2026-03-27 10:28:25 |
| TXN-01004119 | DoorDash | $36.29 | $10.89 | $25.40 | 2026-03-27 10:07:55 |