Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006118 | GrubHub | $73.82 | $22.15 | $51.67 | 2026-03-27 10:02:37 |
| TXN-01004064 | DoorDash | $33.61 | $10.08 | $23.53 | 2026-03-27 09:42:16 |
| TXN-01006327 | GrubHub | $54.13 | $16.24 | $37.89 | 2026-03-27 09:17:51 |
| TXN-01005323 | UberEats | $60.80 | $18.24 | $42.56 | 2026-03-27 09:12:19 |
| TXN-01005273 | UberEats | $83.47 | $25.04 | $58.43 | 2026-03-27 09:08:53 |
| TXN-01003145 | DoorDash | $62.66 | $18.80 | $43.86 | 2026-03-27 09:08:09 |
| TXN-01006097 | GrubHub | $77.75 | $23.32 | $54.43 | 2026-03-27 09:07:03 |
| TXN-01007852 | Square | $41.64 | $1.21 | $40.43 | 2026-03-27 09:03:13 |
| TXN-01003628 | DoorDash | $77.90 | $23.37 | $54.53 | 2026-03-27 09:00:17 |
| TXN-01008680 | Square | $46.09 | $1.34 | $44.75 | 2026-03-27 08:54:08 |
| TXN-01004632 | UberEats | $34.45 | $10.34 | $24.11 | 2026-03-27 08:49:35 |
| TXN-01007050 | Toast | $65.68 | $1.71 | $63.97 | 2026-03-27 08:32:01 |
| TXN-01009319 | Clover | $50.90 | $1.22 | $49.68 | 2026-03-27 08:28:32 |
| TXN-01006605 | GrubHub | $70.48 | $21.14 | $49.34 | 2026-03-27 07:18:37 |
| TXN-01006404 | GrubHub | $71.17 | $21.35 | $49.82 | 2026-03-26 23:51:57 |
| TXN-01007150 | Toast | $48.02 | $1.25 | $46.77 | 2026-03-26 23:28:40 |
| TXN-01005949 | GrubHub | $39.34 | $11.80 | $27.54 | 2026-03-26 23:25:18 |
| TXN-01008787 | Clover | $50.60 | $1.21 | $49.39 | 2026-03-26 22:51:08 |
| TXN-01008167 | Square | $59.64 | $1.73 | $57.91 | 2026-03-26 22:03:46 |
| TXN-01003958 | DoorDash | $46.37 | $13.91 | $32.46 | 2026-03-26 21:57:50 |
| TXN-01005829 | UberEats | $38.91 | $11.67 | $27.24 | 2026-03-26 21:52:49 |
| TXN-01007630 | Toast | $45.31 | $1.18 | $44.13 | 2026-03-26 21:52:09 |
| TXN-01004494 | UberEats | $32.22 | $9.67 | $22.55 | 2026-03-26 21:49:14 |
| TXN-01004478 | UberEats | $72.52 | $21.76 | $50.76 | 2026-03-26 21:42:59 |
| TXN-01007085 | Toast | $68.45 | $1.78 | $66.67 | 2026-03-26 21:22:47 |