Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017177 | Toast | $71.10 | $1.85 | $69.25 | 2026-03-30 22:04:29 |
| TXN-01009790 | DoorDash | $133.09 | $39.93 | $93.16 | 2026-03-30 21:59:44 |
| TXN-01010041 | DoorDash | $145.10 | $43.53 | $101.57 | 2026-03-30 21:56:20 |
| TXN-01014598 | UberEats | $123.93 | $37.18 | $86.75 | 2026-03-30 21:54:11 |
| TXN-01010093 | DoorDash | $88.09 | $26.43 | $61.66 | 2026-03-30 21:53:15 |
| TXN-01019332 | Clover | $53.31 | $1.28 | $52.03 | 2026-03-30 21:52:16 |
| TXN-01015104 | GrubHub | $45.05 | $13.51 | $31.54 | 2026-03-30 21:38:18 |
| TXN-01016796 | Toast | $77.33 | $2.01 | $75.32 | 2026-03-30 21:36:14 |
| TXN-01011878 | DoorDash | $99.28 | $29.78 | $69.50 | 2026-03-30 21:34:37 |
| TXN-01016490 | Toast | $42.92 | $1.12 | $41.80 | 2026-03-30 21:33:54 |
| TXN-01018486 | Square | $94.88 | $2.75 | $92.13 | 2026-03-30 21:32:03 |
| TXN-01011300 | DoorDash | $121.93 | $36.58 | $85.35 | 2026-03-30 21:24:55 |
| TXN-01014890 | GrubHub | $103.61 | $31.08 | $72.53 | 2026-03-30 21:24:09 |
| TXN-01013051 | UberEats | $97.87 | $29.36 | $68.51 | 2026-03-30 21:15:44 |
| TXN-01015736 | GrubHub | $46.59 | $13.98 | $32.61 | 2026-03-30 21:04:54 |
| TXN-01015047 | GrubHub | $153.84 | $46.15 | $107.69 | 2026-03-30 21:04:11 |
| TXN-01018600 | Square | $83.14 | $2.41 | $80.73 | 2026-03-30 21:00:38 |
| TXN-01014215 | UberEats | $133.03 | $39.91 | $93.12 | 2026-03-30 20:58:44 |
| TXN-01016275 | Toast | $81.64 | $2.12 | $79.52 | 2026-03-30 20:58:39 |
| TXN-01009576 | DoorDash | $59.43 | $17.83 | $41.60 | 2026-03-30 20:57:37 |
| TXN-01009912 | DoorDash | $98.57 | $29.57 | $69.00 | 2026-03-30 20:51:06 |
| TXN-01012870 | UberEats | $80.42 | $24.13 | $56.29 | 2026-03-30 20:48:32 |
| TXN-01016003 | Toast | $80.39 | $2.09 | $78.30 | 2026-03-30 20:47:58 |
| TXN-01017659 | Toast | $40.96 | $1.06 | $39.90 | 2026-03-30 20:47:47 |
| TXN-01018897 | Square | $40.26 | $1.17 | $39.09 | 2026-03-30 20:47:04 |