Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011880 | DoorDash | $129.08 | $38.72 | $90.36 | 2026-03-30 20:42:30 |
| TXN-01015741 | GrubHub | $50.92 | $15.28 | $35.64 | 2026-03-30 20:41:51 |
| TXN-01016986 | Toast | $113.06 | $2.94 | $110.12 | 2026-03-30 20:38:25 |
| TXN-01014201 | UberEats | $57.56 | $17.27 | $40.29 | 2026-03-30 20:38:10 |
| TXN-01015698 | GrubHub | $122.13 | $36.64 | $85.49 | 2026-03-30 20:38:10 |
| TXN-01009622 | DoorDash | $140.91 | $42.27 | $98.64 | 2026-03-30 20:37:31 |
| TXN-01013869 | UberEats | $115.54 | $34.66 | $80.88 | 2026-03-30 20:36:39 |
| TXN-01015388 | GrubHub | $47.59 | $14.28 | $33.31 | 2026-03-30 20:35:24 |
| TXN-01016888 | Toast | $128.16 | $3.33 | $124.83 | 2026-03-30 20:35:22 |
| TXN-01018044 | Square | $41.14 | $1.19 | $39.95 | 2026-03-30 20:30:06 |
| TXN-01012132 | DoorDash | $129.95 | $38.98 | $90.97 | 2026-03-30 20:25:45 |
| TXN-01009498 | DoorDash | $63.35 | $19.00 | $44.35 | 2026-03-30 20:20:47 |
| TXN-01017605 | Toast | $79.63 | $2.07 | $77.56 | 2026-03-30 20:18:54 |
| TXN-01012078 | DoorDash | $44.05 | $13.21 | $30.84 | 2026-03-30 20:16:03 |
| TXN-01013267 | UberEats | $144.19 | $43.26 | $100.93 | 2026-03-30 20:15:59 |
| TXN-01017519 | Toast | $135.79 | $3.53 | $132.26 | 2026-03-30 20:09:07 |
| TXN-01017841 | Square | $42.25 | $1.23 | $41.02 | 2026-03-30 20:08:32 |
| TXN-01009898 | DoorDash | $71.11 | $21.33 | $49.78 | 2026-03-30 20:05:05 |
| TXN-01019533 | Clover | $47.69 | $1.14 | $46.55 | 2026-03-30 20:04:54 |
| TXN-01014787 | GrubHub | $75.84 | $22.75 | $53.09 | 2026-03-30 20:02:25 |
| TXN-01015448 | GrubHub | $79.32 | $23.80 | $55.52 | 2026-03-30 19:59:53 |
| TXN-01018427 | Square | $43.44 | $1.26 | $42.18 | 2026-03-30 19:59:53 |
| TXN-01019121 | Square | $106.84 | $3.10 | $103.74 | 2026-03-30 19:59:14 |
| TXN-01015642 | GrubHub | $97.94 | $29.38 | $68.56 | 2026-03-30 19:59:13 |
| TXN-01019322 | Clover | $42.57 | $1.02 | $41.55 | 2026-03-30 19:59:06 |