Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009747 | DoorDash | $112.36 | $33.71 | $78.65 | 2026-03-30 19:52:42 |
| TXN-01017252 | Toast | $69.40 | $1.80 | $67.60 | 2026-03-30 19:52:16 |
| TXN-01013429 | UberEats | $61.35 | $18.41 | $42.94 | 2026-03-30 19:49:36 |
| TXN-01014861 | GrubHub | $70.82 | $21.25 | $49.57 | 2026-03-30 19:48:51 |
| TXN-01019207 | Clover | $112.40 | $2.70 | $109.70 | 2026-03-30 19:47:17 |
| TXN-01018677 | Square | $77.37 | $2.24 | $75.13 | 2026-03-30 19:46:58 |
| TXN-01012065 | DoorDash | $59.42 | $17.83 | $41.59 | 2026-03-30 19:41:11 |
| TXN-01013398 | UberEats | $77.43 | $23.23 | $54.20 | 2026-03-30 19:41:07 |
| TXN-01019877 | Clover | $101.57 | $2.44 | $99.13 | 2026-03-30 19:40:35 |
| TXN-01017048 | Toast | $93.89 | $2.44 | $91.45 | 2026-03-30 19:34:56 |
| TXN-01017924 | Square | $142.52 | $4.13 | $138.39 | 2026-03-30 19:34:15 |
| TXN-01010539 | DoorDash | $139.18 | $41.75 | $97.43 | 2026-03-30 19:33:54 |
| TXN-01009501 | DoorDash | $147.65 | $44.30 | $103.35 | 2026-03-30 19:32:10 |
| TXN-01010087 | DoorDash | $139.48 | $41.84 | $97.64 | 2026-03-30 19:31:34 |
| TXN-01012868 | UberEats | $79.04 | $23.71 | $55.33 | 2026-03-30 19:31:19 |
| TXN-01012134 | DoorDash | $157.79 | $47.34 | $110.45 | 2026-03-30 19:28:08 |
| TXN-01010003 | DoorDash | $80.74 | $24.22 | $56.52 | 2026-03-30 19:27:49 |
| TXN-01017673 | Toast | $83.59 | $2.17 | $81.42 | 2026-03-30 19:26:11 |
| TXN-01016111 | Toast | $122.75 | $3.19 | $119.56 | 2026-03-30 19:23:21 |
| TXN-01016925 | Toast | $57.59 | $1.50 | $56.09 | 2026-03-30 19:20:19 |
| TXN-01013985 | UberEats | $73.07 | $21.92 | $51.15 | 2026-03-30 19:19:47 |
| TXN-01017758 | Square | $51.59 | $1.50 | $50.09 | 2026-03-30 19:19:37 |
| TXN-01015046 | GrubHub | $52.81 | $15.84 | $36.97 | 2026-03-30 19:18:48 |
| TXN-01014252 | UberEats | $44.15 | $13.24 | $30.91 | 2026-03-30 19:17:49 |
| TXN-01018152 | Square | $111.59 | $3.24 | $108.35 | 2026-03-30 19:10:24 |