Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015283 | GrubHub | $77.40 | $23.22 | $54.18 | 2026-03-30 19:08:53 |
| TXN-01012844 | UberEats | $63.45 | $19.04 | $44.41 | 2026-03-30 19:05:31 |
| TXN-01014390 | UberEats | $157.43 | $47.23 | $110.20 | 2026-03-30 19:02:29 |
| TXN-01012965 | UberEats | $82.89 | $24.87 | $58.02 | 2026-03-30 18:57:22 |
| TXN-01019819 | Clover | $143.52 | $3.44 | $140.08 | 2026-03-30 18:57:09 |
| TXN-01009910 | DoorDash | $137.54 | $41.26 | $96.28 | 2026-03-30 18:56:20 |
| TXN-01011218 | DoorDash | $81.92 | $24.58 | $57.34 | 2026-03-30 18:54:12 |
| TXN-01016890 | Toast | $111.63 | $2.90 | $108.73 | 2026-03-30 18:53:52 |
| TXN-01011630 | DoorDash | $135.58 | $40.67 | $94.91 | 2026-03-30 18:53:28 |
| TXN-01015670 | GrubHub | $139.46 | $41.84 | $97.62 | 2026-03-30 18:52:34 |
| TXN-01013148 | UberEats | $48.48 | $14.54 | $33.94 | 2026-03-30 18:50:00 |
| TXN-01014115 | UberEats | $113.56 | $34.07 | $79.49 | 2026-03-30 18:48:00 |
| TXN-01013929 | UberEats | $82.48 | $24.74 | $57.74 | 2026-03-30 18:47:38 |
| TXN-01018853 | Square | $92.53 | $2.68 | $89.85 | 2026-03-30 18:46:18 |
| TXN-01012552 | UberEats | $136.02 | $40.81 | $95.21 | 2026-03-30 18:45:30 |
| TXN-01013099 | UberEats | $101.28 | $30.38 | $70.90 | 2026-03-30 18:44:34 |
| TXN-01011166 | DoorDash | $99.24 | $29.77 | $69.47 | 2026-03-30 18:44:20 |
| TXN-01018759 | Square | $54.26 | $1.57 | $52.69 | 2026-03-30 18:43:06 |
| TXN-01018583 | Square | $107.30 | $3.11 | $104.19 | 2026-03-30 18:42:02 |
| TXN-01013179 | UberEats | $112.30 | $33.69 | $78.61 | 2026-03-30 18:40:41 |
| TXN-01010389 | DoorDash | $104.90 | $31.47 | $73.43 | 2026-03-30 18:39:41 |
| TXN-01010031 | DoorDash | $111.42 | $33.43 | $77.99 | 2026-03-30 18:38:04 |
| TXN-01015086 | GrubHub | $116.63 | $34.99 | $81.64 | 2026-03-30 18:38:00 |
| TXN-01015108 | GrubHub | $144.51 | $43.35 | $101.16 | 2026-03-30 18:37:13 |
| TXN-01018155 | Square | $74.34 | $2.16 | $72.18 | 2026-03-30 18:33:27 |