Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012895 | UberEats | $103.44 | $31.03 | $72.41 | 2026-03-30 18:33:07 |
| TXN-01013482 | UberEats | $130.70 | $39.21 | $91.49 | 2026-03-30 18:31:19 |
| TXN-01019085 | Square | $54.63 | $1.58 | $53.05 | 2026-03-30 18:30:49 |
| TXN-01016375 | Toast | $129.82 | $3.38 | $126.44 | 2026-03-30 18:30:08 |
| TXN-01019785 | Clover | $63.18 | $1.52 | $61.66 | 2026-03-30 18:30:08 |
| TXN-01009957 | DoorDash | $95.56 | $28.67 | $66.89 | 2026-03-30 18:29:06 |
| TXN-01011205 | DoorDash | $67.19 | $20.16 | $47.03 | 2026-03-30 18:26:29 |
| TXN-01015013 | GrubHub | $124.97 | $37.49 | $87.48 | 2026-03-30 18:26:28 |
| TXN-01016131 | Toast | $59.17 | $1.54 | $57.63 | 2026-03-30 18:24:44 |
| TXN-01019686 | Clover | $47.61 | $1.14 | $46.47 | 2026-03-30 18:24:37 |
| TXN-01016729 | Toast | $100.35 | $2.61 | $97.74 | 2026-03-30 18:23:33 |
| TXN-01015613 | GrubHub | $93.67 | $28.10 | $65.57 | 2026-03-30 18:22:58 |
| TXN-01013450 | UberEats | $122.98 | $36.89 | $86.09 | 2026-03-30 18:21:29 |
| TXN-01013213 | UberEats | $49.94 | $14.98 | $34.96 | 2026-03-30 18:20:44 |
| TXN-01013505 | UberEats | $111.14 | $33.34 | $77.80 | 2026-03-30 18:20:34 |
| TXN-01015502 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-30 18:20:24 |
| TXN-01019011 | Square | $85.85 | $2.49 | $83.36 | 2026-03-30 18:19:54 |
| TXN-01011831 | DoorDash | $101.63 | $30.49 | $71.14 | 2026-03-30 18:17:27 |
| TXN-01017037 | Toast | $60.12 | $1.56 | $58.56 | 2026-03-30 18:14:35 |
| TXN-01019127 | Square | $98.82 | $2.87 | $95.95 | 2026-03-30 18:03:22 |
| TXN-01016850 | Toast | $120.40 | $3.13 | $117.27 | 2026-03-30 18:02:53 |
| TXN-01016720 | Toast | $60.78 | $1.58 | $59.20 | 2026-03-30 18:01:59 |
| TXN-01018402 | Square | $68.51 | $1.99 | $66.52 | 2026-03-30 17:59:17 |
| TXN-01012067 | DoorDash | $52.60 | $15.78 | $36.82 | 2026-03-30 17:57:16 |
| TXN-01010090 | DoorDash | $82.06 | $24.62 | $57.44 | 2026-03-30 17:56:37 |