Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014826 | GrubHub | $104.58 | $31.37 | $73.21 | 2026-03-30 17:53:49 |
| TXN-01014162 | UberEats | $134.72 | $40.42 | $94.30 | 2026-03-30 17:51:38 |
| TXN-01018680 | Square | $122.75 | $3.56 | $119.19 | 2026-03-30 17:48:49 |
| TXN-01014003 | UberEats | $79.93 | $23.98 | $55.95 | 2026-03-30 17:46:46 |
| TXN-01017393 | Toast | $107.70 | $2.80 | $104.90 | 2026-03-30 17:42:01 |
| TXN-01015024 | GrubHub | $126.82 | $38.05 | $88.77 | 2026-03-30 17:40:20 |
| TXN-01013556 | UberEats | $102.35 | $30.70 | $71.65 | 2026-03-30 17:39:27 |
| TXN-01016889 | Toast | $129.35 | $3.36 | $125.99 | 2026-03-30 17:39:06 |
| TXN-01017093 | Toast | $85.97 | $2.24 | $83.73 | 2026-03-30 17:37:16 |
| TXN-01014656 | UberEats | $118.86 | $35.66 | $83.20 | 2026-03-30 17:34:47 |
| TXN-01016969 | Toast | $117.77 | $3.06 | $114.71 | 2026-03-30 17:33:08 |
| TXN-01010405 | DoorDash | $89.40 | $26.82 | $62.58 | 2026-03-30 17:33:04 |
| TXN-01011781 | DoorDash | $47.51 | $14.25 | $33.26 | 2026-03-30 17:29:26 |
| TXN-01010554 | DoorDash | $136.42 | $40.93 | $95.49 | 2026-03-30 17:25:18 |
| TXN-01016914 | Toast | $41.33 | $1.07 | $40.26 | 2026-03-30 17:25:08 |
| TXN-01013112 | UberEats | $83.81 | $25.14 | $58.67 | 2026-03-30 17:24:24 |
| TXN-01009481 | DoorDash | $112.92 | $33.88 | $79.04 | 2026-03-30 17:24:21 |
| TXN-01013244 | UberEats | $69.79 | $20.94 | $48.85 | 2026-03-30 17:22:06 |
| TXN-01019931 | Clover | $79.18 | $1.90 | $77.28 | 2026-03-30 17:21:32 |
| TXN-01009586 | DoorDash | $130.45 | $39.13 | $91.32 | 2026-03-30 17:20:53 |
| TXN-01011753 | DoorDash | $96.31 | $28.89 | $67.42 | 2026-03-30 17:20:00 |
| TXN-01018247 | Square | $61.36 | $1.78 | $59.58 | 2026-03-30 17:19:33 |
| TXN-01017359 | Toast | $39.74 | $1.03 | $38.71 | 2026-03-30 17:17:57 |
| TXN-01019373 | Clover | $58.18 | $1.40 | $56.78 | 2026-03-30 17:17:15 |
| TXN-01013899 | UberEats | $53.86 | $16.16 | $37.70 | 2026-03-30 17:17:08 |