Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012676 | UberEats | $102.07 | $30.62 | $71.45 | 2026-03-30 17:16:39 |
| TXN-01013335 | UberEats | $113.55 | $34.06 | $79.49 | 2026-03-30 17:15:30 |
| TXN-01018676 | Square | $98.02 | $2.84 | $95.18 | 2026-03-30 17:10:39 |
| TXN-01012352 | UberEats | $146.08 | $43.82 | $102.26 | 2026-03-30 17:09:20 |
| TXN-01017508 | Toast | $51.96 | $1.35 | $50.61 | 2026-03-30 17:03:56 |
| TXN-01015919 | Toast | $53.90 | $1.40 | $52.50 | 2026-03-30 17:03:42 |
| TXN-01012162 | DoorDash | $81.87 | $24.56 | $57.31 | 2026-03-30 17:02:40 |
| TXN-01012307 | DoorDash | $80.41 | $24.12 | $56.29 | 2026-03-30 17:01:58 |
| TXN-01014845 | GrubHub | $93.89 | $28.17 | $65.72 | 2026-03-30 16:52:09 |
| TXN-01017018 | Toast | $65.37 | $1.70 | $63.67 | 2026-03-30 16:50:07 |
| TXN-01019294 | Clover | $82.75 | $1.99 | $80.76 | 2026-03-30 16:49:21 |
| TXN-01013729 | UberEats | $53.45 | $16.04 | $37.41 | 2026-03-30 16:48:04 |
| TXN-01015174 | GrubHub | $144.65 | $43.40 | $101.25 | 2026-03-30 16:47:55 |
| TXN-01018700 | Square | $87.37 | $2.53 | $84.84 | 2026-03-30 16:29:59 |
| TXN-01019831 | Clover | $56.80 | $1.36 | $55.44 | 2026-03-30 16:29:10 |
| TXN-01018255 | Square | $93.99 | $2.73 | $91.26 | 2026-03-30 16:22:08 |
| TXN-01012139 | DoorDash | $148.25 | $44.48 | $103.77 | 2026-03-30 16:20:24 |
| TXN-01013146 | UberEats | $131.34 | $39.40 | $91.94 | 2026-03-30 16:19:01 |
| TXN-01018566 | Square | $128.54 | $3.73 | $124.81 | 2026-03-30 16:10:31 |
| TXN-01016920 | Toast | $93.99 | $2.44 | $91.55 | 2026-03-30 16:09:19 |
| TXN-01018728 | Square | $52.01 | $1.51 | $50.50 | 2026-03-30 16:07:33 |
| TXN-01018262 | Square | $104.15 | $3.02 | $101.13 | 2026-03-30 16:03:38 |
| TXN-01011755 | DoorDash | $122.79 | $36.84 | $85.95 | 2026-03-30 16:02:31 |
| TXN-01010268 | DoorDash | $132.27 | $39.68 | $92.59 | 2026-03-30 16:00:23 |
| TXN-01009370 | DoorDash | $147.68 | $44.30 | $103.38 | 2026-03-30 16:00:08 |