Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019970 | Clover | $47.28 | $1.13 | $46.15 | 2026-03-30 15:52:40 |
| TXN-01017288 | Toast | $46.74 | $1.22 | $45.52 | 2026-03-30 15:47:50 |
| TXN-01010743 | DoorDash | $121.93 | $36.58 | $85.35 | 2026-03-30 15:44:29 |
| TXN-01019214 | Clover | $143.43 | $3.44 | $139.99 | 2026-03-30 15:42:25 |
| TXN-01019268 | Clover | $123.16 | $2.96 | $120.20 | 2026-03-30 15:36:31 |
| TXN-01019295 | Clover | $81.39 | $1.95 | $79.44 | 2026-03-30 15:28:32 |
| TXN-01012173 | DoorDash | $125.39 | $37.62 | $87.77 | 2026-03-30 15:27:01 |
| TXN-01020020 | Clover | $76.71 | $1.84 | $74.87 | 2026-03-30 15:26:38 |
| TXN-01012848 | UberEats | $154.40 | $46.32 | $108.08 | 2026-03-30 15:26:35 |
| TXN-01014381 | UberEats | $90.44 | $27.13 | $63.31 | 2026-03-30 15:20:54 |
| TXN-01018704 | Square | $44.00 | $1.28 | $42.72 | 2026-03-30 15:18:31 |
| TXN-01014683 | UberEats | $99.53 | $29.86 | $69.67 | 2026-03-30 15:15:56 |
| TXN-01016244 | Toast | $43.39 | $1.13 | $42.26 | 2026-03-30 15:04:40 |
| TXN-01018314 | Square | $96.78 | $2.81 | $93.97 | 2026-03-30 15:03:28 |
| TXN-01014280 | UberEats | $151.54 | $45.46 | $106.08 | 2026-03-30 14:58:42 |
| TXN-01009500 | DoorDash | $120.09 | $36.03 | $84.06 | 2026-03-30 14:57:48 |
| TXN-01016227 | Toast | $131.69 | $3.42 | $128.27 | 2026-03-30 14:54:53 |
| TXN-01010618 | DoorDash | $81.53 | $24.46 | $57.07 | 2026-03-30 14:47:44 |
| TXN-01010937 | DoorDash | $87.37 | $26.21 | $61.16 | 2026-03-30 14:47:40 |
| TXN-01010316 | DoorDash | $116.73 | $35.02 | $81.71 | 2026-03-30 14:44:15 |
| TXN-01019653 | Clover | $68.92 | $1.65 | $67.27 | 2026-03-30 14:43:35 |
| TXN-01016525 | Toast | $99.13 | $2.58 | $96.55 | 2026-03-30 14:42:24 |
| TXN-01010964 | DoorDash | $59.36 | $17.81 | $41.55 | 2026-03-30 14:39:17 |
| TXN-01010447 | DoorDash | $98.75 | $29.62 | $69.13 | 2026-03-30 14:38:50 |
| TXN-01011884 | DoorDash | $51.50 | $15.45 | $36.05 | 2026-03-30 14:36:47 |