Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012094 | DoorDash | $88.99 | $26.70 | $62.29 | 2026-03-30 14:31:27 |
| TXN-01014882 | GrubHub | $85.34 | $25.60 | $59.74 | 2026-03-30 14:28:19 |
| TXN-01016114 | Toast | $45.50 | $1.18 | $44.32 | 2026-03-30 14:27:25 |
| TXN-01012642 | UberEats | $69.94 | $20.98 | $48.96 | 2026-03-30 14:26:25 |
| TXN-01011734 | DoorDash | $73.88 | $22.16 | $51.72 | 2026-03-30 14:24:09 |
| TXN-01016039 | Toast | $96.27 | $2.50 | $93.77 | 2026-03-30 14:23:35 |
| TXN-01012267 | DoorDash | $153.47 | $46.04 | $107.43 | 2026-03-30 14:20:49 |
| TXN-01016379 | Toast | $113.00 | $2.94 | $110.06 | 2026-03-30 14:16:35 |
| TXN-01016497 | Toast | $84.91 | $2.21 | $82.70 | 2026-03-30 14:16:06 |
| TXN-01018242 | Square | $79.13 | $2.29 | $76.84 | 2026-03-30 14:12:29 |
| TXN-01011908 | DoorDash | $75.86 | $22.76 | $53.10 | 2026-03-30 14:11:37 |
| TXN-01017103 | Toast | $45.24 | $1.18 | $44.06 | 2026-03-30 14:08:22 |
| TXN-01015329 | GrubHub | $93.86 | $28.16 | $65.70 | 2026-03-30 14:05:30 |
| TXN-01016621 | Toast | $96.15 | $2.50 | $93.65 | 2026-03-30 14:04:18 |
| TXN-01019743 | Clover | $138.55 | $3.33 | $135.22 | 2026-03-30 14:03:07 |
| TXN-01018894 | Square | $44.50 | $1.29 | $43.21 | 2026-03-30 14:02:39 |
| TXN-01015641 | GrubHub | $60.54 | $18.16 | $42.38 | 2026-03-30 14:00:47 |
| TXN-01010182 | DoorDash | $61.67 | $18.50 | $43.17 | 2026-03-30 13:56:08 |
| TXN-01014022 | UberEats | $49.86 | $14.96 | $34.90 | 2026-03-30 13:55:21 |
| TXN-01013361 | UberEats | $118.78 | $35.63 | $83.15 | 2026-03-30 13:49:55 |
| TXN-01009757 | DoorDash | $153.48 | $46.04 | $107.44 | 2026-03-30 13:44:47 |
| TXN-01014276 | UberEats | $98.27 | $29.48 | $68.79 | 2026-03-30 13:43:51 |
| TXN-01018978 | Square | $40.73 | $1.18 | $39.55 | 2026-03-30 13:41:17 |
| TXN-01013059 | UberEats | $157.27 | $47.18 | $110.09 | 2026-03-30 13:40:17 |
| TXN-01019778 | Clover | $41.08 | $0.99 | $40.09 | 2026-03-30 13:39:53 |