Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009926 | DoorDash | $55.27 | $16.58 | $38.69 | 2026-03-30 13:35:49 |
| TXN-01017910 | Square | $58.56 | $1.70 | $56.86 | 2026-03-30 13:34:54 |
| TXN-01016118 | Toast | $64.63 | $1.68 | $62.95 | 2026-03-30 13:34:12 |
| TXN-01018347 | Square | $62.24 | $1.80 | $60.44 | 2026-03-30 13:33:35 |
| TXN-01019100 | Square | $96.53 | $2.80 | $93.73 | 2026-03-30 13:32:52 |
| TXN-01018154 | Square | $132.21 | $3.83 | $128.38 | 2026-03-30 13:32:49 |
| TXN-01012346 | UberEats | $125.97 | $37.79 | $88.18 | 2026-03-30 13:31:56 |
| TXN-01013661 | UberEats | $143.16 | $42.95 | $100.21 | 2026-03-30 13:31:05 |
| TXN-01014627 | UberEats | $81.93 | $24.58 | $57.35 | 2026-03-30 13:29:55 |
| TXN-01016404 | Toast | $102.42 | $2.66 | $99.76 | 2026-03-30 13:29:14 |
| TXN-01009662 | DoorDash | $95.60 | $28.68 | $66.92 | 2026-03-30 13:28:53 |
| TXN-01017064 | Toast | $67.09 | $1.74 | $65.35 | 2026-03-30 13:25:00 |
| TXN-01014398 | UberEats | $158.78 | $47.63 | $111.15 | 2026-03-30 13:23:56 |
| TXN-01011103 | DoorDash | $96.23 | $28.87 | $67.36 | 2026-03-30 13:23:26 |
| TXN-01014629 | UberEats | $92.18 | $27.65 | $64.53 | 2026-03-30 13:19:16 |
| TXN-01018723 | Square | $86.59 | $2.51 | $84.08 | 2026-03-30 13:18:43 |
| TXN-01017928 | Square | $93.82 | $2.72 | $91.10 | 2026-03-30 13:15:09 |
| TXN-01013360 | UberEats | $151.25 | $45.38 | $105.87 | 2026-03-30 13:14:32 |
| TXN-01019325 | Clover | $64.72 | $1.55 | $63.17 | 2026-03-30 13:12:44 |
| TXN-01016845 | Toast | $59.67 | $1.55 | $58.12 | 2026-03-30 13:12:33 |
| TXN-01012742 | UberEats | $110.53 | $33.16 | $77.37 | 2026-03-30 13:11:40 |
| TXN-01012083 | DoorDash | $53.42 | $16.03 | $37.39 | 2026-03-30 13:10:01 |
| TXN-01015342 | GrubHub | $144.97 | $43.49 | $101.48 | 2026-03-30 13:09:37 |
| TXN-01016462 | Toast | $123.69 | $3.22 | $120.47 | 2026-03-30 13:07:03 |
| TXN-01016397 | Toast | $108.62 | $2.82 | $105.80 | 2026-03-30 13:06:58 |