Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018685 | Square | $133.17 | $3.86 | $129.31 | 2026-03-30 13:05:55 |
| TXN-01014409 | UberEats | $136.27 | $40.88 | $95.39 | 2026-03-30 13:05:51 |
| TXN-01018140 | Square | $64.10 | $1.86 | $62.24 | 2026-03-30 13:04:27 |
| TXN-01019171 | Square | $72.47 | $2.10 | $70.37 | 2026-03-30 13:04:09 |
| TXN-01012095 | DoorDash | $44.69 | $13.41 | $31.28 | 2026-03-30 13:01:33 |
| TXN-01016935 | Toast | $117.14 | $3.05 | $114.09 | 2026-03-30 13:00:00 |
| TXN-01016704 | Toast | $135.90 | $3.53 | $132.37 | 2026-03-30 12:59:21 |
| TXN-01013533 | UberEats | $73.62 | $22.09 | $51.53 | 2026-03-30 12:58:54 |
| TXN-01015550 | GrubHub | $114.25 | $34.27 | $79.98 | 2026-03-30 12:56:54 |
| TXN-01017670 | Toast | $52.93 | $1.38 | $51.55 | 2026-03-30 12:55:12 |
| TXN-01015662 | GrubHub | $127.95 | $38.38 | $89.57 | 2026-03-30 12:54:33 |
| TXN-01016995 | Toast | $39.86 | $1.04 | $38.82 | 2026-03-30 12:53:20 |
| TXN-01014565 | UberEats | $145.54 | $43.66 | $101.88 | 2026-03-30 12:52:19 |
| TXN-01017956 | Square | $115.07 | $3.34 | $111.73 | 2026-03-30 12:49:35 |
| TXN-01019835 | Clover | $142.09 | $3.41 | $138.68 | 2026-03-30 12:49:18 |
| TXN-01017411 | Toast | $129.49 | $3.37 | $126.12 | 2026-03-30 12:49:14 |
| TXN-01018407 | Square | $110.17 | $3.19 | $106.98 | 2026-03-30 12:48:56 |
| TXN-01018777 | Square | $45.89 | $1.33 | $44.56 | 2026-03-30 12:45:26 |
| TXN-01019608 | Clover | $53.05 | $1.27 | $51.78 | 2026-03-30 12:45:13 |
| TXN-01017683 | Toast | $52.79 | $1.37 | $51.42 | 2026-03-30 12:43:18 |
| TXN-01019040 | Square | $86.21 | $2.50 | $83.71 | 2026-03-30 12:42:39 |
| TXN-01015807 | Toast | $65.90 | $1.71 | $64.19 | 2026-03-30 12:42:30 |
| TXN-01010020 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-30 12:41:33 |
| TXN-01016395 | Toast | $70.19 | $1.82 | $68.37 | 2026-03-30 12:41:04 |
| TXN-01014403 | UberEats | $156.20 | $46.86 | $109.34 | 2026-03-30 12:40:28 |