Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018849 | Square | $65.85 | $1.91 | $63.94 | 2026-03-30 12:36:59 |
| TXN-01009787 | DoorDash | $130.79 | $39.24 | $91.55 | 2026-03-30 12:33:06 |
| TXN-01016485 | Toast | $138.75 | $3.61 | $135.14 | 2026-03-30 12:32:32 |
| TXN-01016141 | Toast | $60.59 | $1.58 | $59.01 | 2026-03-30 12:27:58 |
| TXN-01017143 | Toast | $125.04 | $3.25 | $121.79 | 2026-03-30 12:26:26 |
| TXN-01012705 | UberEats | $134.06 | $40.22 | $93.84 | 2026-03-30 12:25:15 |
| TXN-01013535 | UberEats | $142.67 | $42.80 | $99.87 | 2026-03-30 12:23:26 |
| TXN-01014437 | UberEats | $68.42 | $20.53 | $47.89 | 2026-03-30 12:17:40 |
| TXN-01011454 | DoorDash | $90.56 | $27.17 | $63.39 | 2026-03-30 12:15:30 |
| TXN-01012193 | DoorDash | $123.66 | $37.10 | $86.56 | 2026-03-30 12:15:26 |
| TXN-01019732 | Clover | $64.54 | $1.55 | $62.99 | 2026-03-30 12:12:30 |
| TXN-01019071 | Square | $84.47 | $2.45 | $82.02 | 2026-03-30 12:11:52 |
| TXN-01013200 | UberEats | $72.86 | $21.86 | $51.00 | 2026-03-30 12:11:34 |
| TXN-01015238 | GrubHub | $59.98 | $17.99 | $41.99 | 2026-03-30 12:10:24 |
| TXN-01013206 | UberEats | $80.21 | $24.06 | $56.15 | 2026-03-30 12:09:07 |
| TXN-01016533 | Toast | $139.28 | $3.62 | $135.66 | 2026-03-30 12:04:56 |
| TXN-01010280 | DoorDash | $146.34 | $43.90 | $102.44 | 2026-03-30 12:02:53 |
| TXN-01019082 | Square | $63.80 | $1.85 | $61.95 | 2026-03-30 12:02:01 |
| TXN-01018932 | Square | $144.46 | $4.19 | $140.27 | 2026-03-30 12:01:09 |
| TXN-01010400 | DoorDash | $134.23 | $40.27 | $93.96 | 2026-03-30 11:57:27 |
| TXN-01009920 | DoorDash | $137.41 | $41.22 | $96.19 | 2026-03-30 11:53:04 |
| TXN-01012064 | DoorDash | $116.00 | $34.80 | $81.20 | 2026-03-30 11:50:37 |
| TXN-01016629 | Toast | $50.61 | $1.32 | $49.29 | 2026-03-30 11:49:03 |
| TXN-01016832 | Toast | $92.86 | $2.41 | $90.45 | 2026-03-30 11:47:26 |
| TXN-01017919 | Square | $38.48 | $1.12 | $37.36 | 2026-03-30 11:45:50 |