Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015480 | GrubHub | $134.49 | $40.35 | $94.14 | 2026-03-30 11:44:52 |
| TXN-01016094 | Toast | $75.79 | $1.97 | $73.82 | 2026-03-30 11:43:18 |
| TXN-01016630 | Toast | $91.86 | $2.39 | $89.47 | 2026-03-30 11:41:23 |
| TXN-01010007 | DoorDash | $74.94 | $22.48 | $52.46 | 2026-03-30 11:37:46 |
| TXN-01014647 | UberEats | $70.13 | $21.04 | $49.09 | 2026-03-30 11:37:08 |
| TXN-01010878 | DoorDash | $115.77 | $34.73 | $81.04 | 2026-03-30 11:33:40 |
| TXN-01014562 | UberEats | $99.72 | $29.92 | $69.80 | 2026-03-30 11:29:09 |
| TXN-01014983 | GrubHub | $80.84 | $24.25 | $56.59 | 2026-03-30 11:24:31 |
| TXN-01014338 | UberEats | $72.60 | $21.78 | $50.82 | 2026-03-30 11:21:58 |
| TXN-01016136 | Toast | $115.88 | $3.01 | $112.87 | 2026-03-30 11:21:45 |
| TXN-01012650 | UberEats | $128.35 | $38.50 | $89.85 | 2026-03-30 11:21:20 |
| TXN-01015944 | Toast | $100.67 | $2.62 | $98.05 | 2026-03-30 11:20:46 |
| TXN-01019636 | Clover | $118.64 | $2.85 | $115.79 | 2026-03-30 11:17:39 |
| TXN-01015260 | GrubHub | $117.14 | $35.14 | $82.00 | 2026-03-30 11:16:06 |
| TXN-01018818 | Square | $97.14 | $2.82 | $94.32 | 2026-03-30 11:15:23 |
| TXN-01014981 | GrubHub | $80.88 | $24.26 | $56.62 | 2026-03-30 11:14:45 |
| TXN-01013511 | UberEats | $143.01 | $42.90 | $100.11 | 2026-03-30 11:12:41 |
| TXN-01013795 | UberEats | $98.94 | $29.68 | $69.26 | 2026-03-30 11:12:04 |
| TXN-01018046 | Square | $129.53 | $3.76 | $125.77 | 2026-03-30 11:08:58 |
| TXN-01011945 | DoorDash | $78.58 | $23.57 | $55.01 | 2026-03-30 11:03:53 |
| TXN-01017860 | Square | $44.96 | $1.30 | $43.66 | 2026-03-30 11:02:18 |
| TXN-01015346 | GrubHub | $70.60 | $21.18 | $49.42 | 2026-03-30 11:02:01 |
| TXN-01019874 | Clover | $108.00 | $2.59 | $105.41 | 2026-03-30 11:00:10 |
| TXN-01017008 | Toast | $51.20 | $1.33 | $49.87 | 2026-03-30 10:56:54 |
| TXN-01012033 | DoorDash | $124.60 | $37.38 | $87.22 | 2026-03-30 10:53:51 |