Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013395 | UberEats | $112.92 | $33.88 | $79.04 | 2026-03-30 10:53:27 |
| TXN-01010949 | DoorDash | $94.61 | $28.38 | $66.23 | 2026-03-30 10:52:10 |
| TXN-01016559 | Toast | $106.58 | $2.77 | $103.81 | 2026-03-30 10:50:54 |
| TXN-01010822 | DoorDash | $100.22 | $30.07 | $70.15 | 2026-03-30 10:46:10 |
| TXN-01017631 | Toast | $135.97 | $3.54 | $132.43 | 2026-03-30 10:37:14 |
| TXN-01013370 | UberEats | $89.06 | $26.72 | $62.34 | 2026-03-30 10:31:46 |
| TXN-01014230 | UberEats | $97.62 | $29.29 | $68.33 | 2026-03-30 10:27:19 |
| TXN-01015325 | GrubHub | $86.97 | $26.09 | $60.88 | 2026-03-30 10:27:16 |
| TXN-01018720 | Square | $126.08 | $3.66 | $122.42 | 2026-03-30 10:26:27 |
| TXN-01015984 | Toast | $68.86 | $1.79 | $67.07 | 2026-03-30 10:23:01 |
| TXN-01017642 | Toast | $57.55 | $1.50 | $56.05 | 2026-03-30 10:21:50 |
| TXN-01013771 | UberEats | $68.66 | $20.60 | $48.06 | 2026-03-30 10:19:53 |
| TXN-01018784 | Square | $88.71 | $2.57 | $86.14 | 2026-03-30 10:15:02 |
| TXN-01012187 | DoorDash | $138.47 | $41.54 | $96.93 | 2026-03-30 10:14:25 |
| TXN-01019344 | Clover | $73.47 | $1.76 | $71.71 | 2026-03-30 10:10:45 |
| TXN-01019374 | Clover | $39.47 | $0.95 | $38.52 | 2026-03-30 10:09:08 |
| TXN-01018905 | Square | $87.87 | $2.55 | $85.32 | 2026-03-30 09:55:25 |
| TXN-01014478 | UberEats | $65.16 | $19.55 | $45.61 | 2026-03-30 09:45:59 |
| TXN-01019094 | Square | $83.85 | $2.43 | $81.42 | 2026-03-30 09:42:19 |
| TXN-01019423 | Clover | $44.88 | $1.08 | $43.80 | 2026-03-30 09:40:00 |
| TXN-01018693 | Square | $99.55 | $2.89 | $96.66 | 2026-03-30 09:27:35 |
| TXN-01016231 | Toast | $83.74 | $2.18 | $81.56 | 2026-03-30 09:24:40 |
| TXN-01012052 | DoorDash | $57.77 | $17.33 | $40.44 | 2026-03-30 09:12:31 |
| TXN-01015506 | GrubHub | $88.51 | $26.55 | $61.96 | 2026-03-30 08:58:22 |
| TXN-01012365 | UberEats | $69.09 | $20.73 | $48.36 | 2026-03-30 08:26:29 |