Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009952 | DoorDash | $151.21 | $45.36 | $105.85 | 2026-03-30 08:03:59 |
| TXN-01009700 | DoorDash | $110.78 | $33.23 | $77.55 | 2026-03-30 07:25:42 |
| TXN-01010135 | DoorDash | $53.58 | $16.07 | $37.51 | 2026-03-29 23:38:02 |
| TXN-01018594 | Square | $83.30 | $2.42 | $80.88 | 2026-03-29 23:30:30 |
| TXN-01012791 | UberEats | $74.01 | $22.20 | $51.81 | 2026-03-29 23:22:38 |
| TXN-01009587 | DoorDash | $138.25 | $41.48 | $96.77 | 2026-03-29 23:19:27 |
| TXN-01018944 | Square | $121.77 | $3.53 | $118.24 | 2026-03-29 23:18:41 |
| TXN-01014991 | GrubHub | $131.26 | $39.38 | $91.88 | 2026-03-29 22:42:36 |
| TXN-01010063 | DoorDash | $101.27 | $30.38 | $70.89 | 2026-03-29 22:26:08 |
| TXN-01014972 | GrubHub | $61.11 | $18.33 | $42.78 | 2026-03-29 22:08:59 |
| TXN-01014828 | GrubHub | $84.90 | $25.47 | $59.43 | 2026-03-29 22:04:09 |
| TXN-01019572 | Clover | $54.23 | $1.30 | $52.93 | 2026-03-29 22:02:41 |
| TXN-01017464 | Toast | $135.29 | $3.52 | $131.77 | 2026-03-29 21:59:44 |
| TXN-01014758 | GrubHub | $98.66 | $29.60 | $69.06 | 2026-03-29 21:54:16 |
| TXN-01013194 | UberEats | $129.84 | $38.95 | $90.89 | 2026-03-29 21:51:11 |
| TXN-01013738 | UberEats | $68.38 | $20.51 | $47.87 | 2026-03-29 21:51:11 |
| TXN-01015727 | GrubHub | $141.80 | $42.54 | $99.26 | 2026-03-29 21:50:27 |
| TXN-01012354 | UberEats | $152.18 | $45.65 | $106.53 | 2026-03-29 21:48:44 |
| TXN-01010385 | DoorDash | $135.82 | $40.75 | $95.07 | 2026-03-29 21:46:06 |
| TXN-01018193 | Square | $97.96 | $2.84 | $95.12 | 2026-03-29 21:43:57 |
| TXN-01015567 | GrubHub | $106.80 | $32.04 | $74.76 | 2026-03-29 21:24:54 |
| TXN-01017156 | Toast | $100.59 | $2.62 | $97.97 | 2026-03-29 21:20:46 |
| TXN-01013028 | UberEats | $141.49 | $42.45 | $99.04 | 2026-03-29 21:09:58 |
| TXN-01016613 | Toast | $44.50 | $1.16 | $43.34 | 2026-03-29 21:08:52 |
| TXN-01011909 | DoorDash | $136.88 | $41.06 | $95.82 | 2026-03-29 21:02:51 |