Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012890 | UberEats | $86.05 | $25.81 | $60.24 | 2026-03-29 20:57:50 |
| TXN-01009606 | DoorDash | $126.11 | $37.83 | $88.28 | 2026-03-29 20:55:08 |
| TXN-01019927 | Clover | $56.52 | $1.36 | $55.16 | 2026-03-29 20:52:22 |
| TXN-01012206 | DoorDash | $96.01 | $28.80 | $67.21 | 2026-03-29 20:49:08 |
| TXN-01010545 | DoorDash | $134.53 | $40.36 | $94.17 | 2026-03-29 20:46:09 |
| TXN-01009875 | DoorDash | $89.38 | $26.81 | $62.57 | 2026-03-29 20:44:17 |
| TXN-01016388 | Toast | $84.52 | $2.20 | $82.32 | 2026-03-29 20:44:04 |
| TXN-01010391 | DoorDash | $133.43 | $40.03 | $93.40 | 2026-03-29 20:36:30 |
| TXN-01017310 | Toast | $126.86 | $3.30 | $123.56 | 2026-03-29 20:35:30 |
| TXN-01016288 | Toast | $107.94 | $2.81 | $105.13 | 2026-03-29 20:35:27 |
| TXN-01016336 | Toast | $102.52 | $2.67 | $99.85 | 2026-03-29 20:33:40 |
| TXN-01013292 | UberEats | $97.26 | $29.18 | $68.08 | 2026-03-29 20:29:07 |
| TXN-01015339 | GrubHub | $122.34 | $36.70 | $85.64 | 2026-03-29 20:29:01 |
| TXN-01019754 | Clover | $66.03 | $1.58 | $64.45 | 2026-03-29 20:21:36 |
| TXN-01016553 | Toast | $61.85 | $1.61 | $60.24 | 2026-03-29 20:14:40 |
| TXN-01010282 | DoorDash | $108.46 | $32.54 | $75.92 | 2026-03-29 20:13:55 |
| TXN-01014824 | GrubHub | $126.86 | $38.06 | $88.80 | 2026-03-29 20:12:41 |
| TXN-01018257 | Square | $140.01 | $4.06 | $135.95 | 2026-03-29 20:11:28 |
| TXN-01012398 | UberEats | $86.70 | $26.01 | $60.69 | 2026-03-29 20:08:47 |
| TXN-01009849 | DoorDash | $64.53 | $19.36 | $45.17 | 2026-03-29 20:04:22 |
| TXN-01011250 | DoorDash | $111.71 | $33.51 | $78.20 | 2026-03-29 20:03:51 |
| TXN-01013751 | UberEats | $65.71 | $19.71 | $46.00 | 2026-03-29 20:03:50 |
| TXN-01009556 | DoorDash | $128.37 | $38.51 | $89.86 | 2026-03-29 20:02:37 |
| TXN-01012397 | UberEats | $99.07 | $29.72 | $69.35 | 2026-03-29 20:01:54 |
| TXN-01012114 | DoorDash | $84.74 | $25.42 | $59.32 | 2026-03-29 19:57:11 |