Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013855 | UberEats | $115.89 | $34.77 | $81.12 | 2026-03-29 19:54:19 |
| TXN-01016585 | Toast | $106.64 | $2.77 | $103.87 | 2026-03-29 19:52:55 |
| TXN-01011438 | DoorDash | $136.31 | $40.89 | $95.42 | 2026-03-29 19:49:48 |
| TXN-01019055 | Square | $131.51 | $3.81 | $127.70 | 2026-03-29 19:48:33 |
| TXN-01013186 | UberEats | $126.24 | $37.87 | $88.37 | 2026-03-29 19:47:08 |
| TXN-01013919 | UberEats | $147.01 | $44.10 | $102.91 | 2026-03-29 19:45:33 |
| TXN-01011724 | DoorDash | $150.71 | $45.21 | $105.50 | 2026-03-29 19:43:58 |
| TXN-01012037 | DoorDash | $96.79 | $29.04 | $67.75 | 2026-03-29 19:43:13 |
| TXN-01009503 | DoorDash | $110.26 | $33.08 | $77.18 | 2026-03-29 19:41:34 |
| TXN-01014456 | UberEats | $53.80 | $16.14 | $37.66 | 2026-03-29 19:37:12 |
| TXN-01015308 | GrubHub | $96.58 | $28.97 | $67.61 | 2026-03-29 19:37:10 |
| TXN-01018411 | Square | $87.05 | $2.52 | $84.53 | 2026-03-29 19:36:16 |
| TXN-01018636 | Square | $143.88 | $4.17 | $139.71 | 2026-03-29 19:35:48 |
| TXN-01011627 | DoorDash | $66.70 | $20.01 | $46.69 | 2026-03-29 19:35:38 |
| TXN-01011056 | DoorDash | $56.16 | $16.85 | $39.31 | 2026-03-29 19:34:43 |
| TXN-01013303 | UberEats | $112.81 | $33.84 | $78.97 | 2026-03-29 19:34:26 |
| TXN-01011554 | DoorDash | $58.73 | $17.62 | $41.11 | 2026-03-29 19:33:26 |
| TXN-01019989 | Clover | $85.29 | $2.05 | $83.24 | 2026-03-29 19:31:13 |
| TXN-01017274 | Toast | $100.23 | $2.61 | $97.62 | 2026-03-29 19:29:53 |
| TXN-01010682 | DoorDash | $112.16 | $33.65 | $78.51 | 2026-03-29 19:26:31 |
| TXN-01015945 | Toast | $66.30 | $1.72 | $64.58 | 2026-03-29 19:23:28 |
| TXN-01010833 | DoorDash | $54.19 | $16.26 | $37.93 | 2026-03-29 19:21:48 |
| TXN-01019447 | Clover | $117.38 | $2.82 | $114.56 | 2026-03-29 19:21:38 |
| TXN-01010797 | DoorDash | $109.42 | $32.83 | $76.59 | 2026-03-29 19:21:22 |
| TXN-01013914 | UberEats | $125.10 | $37.53 | $87.57 | 2026-03-29 19:20:30 |